ECCO, founded in 1963, is a footwear brand from Denmark. The products cover men's series, women's series, casual dress series, outdoor series, sports series, golf series and children's series, as well as bag accessories, small leather goods and shoe protection products.

ECCO is one of the few shoe-making companies that have achieved the vertical integration mode of resources-adopting the top-down operation mode-that is, every link from the production of leather raw materials to the design, research and development and product manufacturing is directly supervised by ECCO. So far, ECCO has more than 14, sales outlets in more than 87 countries around the world; In China, there are more than 1 sales points. Founded in 1963, a well-known Danish family business, ECCO has more than 19, employees around the world. ECCO is also one of the good leather producers. Its leather is not only used to make ECCO shoes and leather goods, but also supplied to many luxury brands. Company name: Aibu foreign name: Eo headquarters location: Danish establishment date: 1963 Operating footwear: leisure series, outdoor series, sports series and other operating accessories: bag accessories, small leather products, shoe protection products Founder: Karl Too *** uy Spokesperson: Tamia Liu, Johnny, Xin Zhilei? Company size, brand concept, brand series, brand history, product features, core technology, maintenance, size, purchase channels, company size ECCO officially entered China in 1997 and opened its first store in Chinese mainland. From the distributor (Aibu) to the later Aibu Trading (Shanghai) Co., Ltd., it was not until 26 that the whole line took over the sales of the ECCO brand. During the more than 1 years of marketing in Chinese mainland, the ECCO brand has established about 85 sales points all over the country. Chinese mainland's huge market size and rapid economic growth make it truly one of the most strategic and important markets in ECCO's global business. After experiencing rapid, healthy and sustained growth, ECCO established EBU Enterprise Management (Shanghai) Co., Ltd. in Shanghai in 212, which is the executive headquarters of ECCO brand in Greater China, managing all affairs in mainland China, Hong Kong, Macau and Taiwan Province. Brand concept As an enterprise, ECCO has always adhered to the business purpose of integrity and honesty; At the same time, we strive to ensure that every employee, no matter which factory he is in all over the world, gets fair and just treatment. ECCO is based on three core features: Nordic design style, loving footwear making and creating an active lifestyle. Nordic design style: Nordic design is recognized by the world as unique, stylish, practical and simple, and of good quality. Loving shoes making: ECCO loves shoes making and everything related to shoes making. Create an active lifestyle: The founders of ECCO hope that the shoes they make can fit their feet perfectly without running in and help people enjoy walking. ECCO's success stems from its product quality and innovative technical level, abides by the design concept of "shoes follow feet" and integrates comfort and style. ECCO travels all over the world looking for innovative raw materials. From the setting of the integration of tanning and shoemaking, the quality of leather is controlled at the source to ensure that it is harmless to human body. Brand series leisure series men's leisure series shoes are mostly made of fine leather, with air holes on both sides, and the casual design of lace is suitable for casual wear. The inside of the shoe is soft lining, and the insole can be replaced and cleaned. The sole rubber adopts one-step molding technology, which is not only durable but also has good cushioning performance, ensuring the comfort of ECCO. In 216, the new Yingsu mop series women's shoes have a simple and fashionable appearance and a variety of bright colors. Yingsu Tuotu series has soft lining, salt water resistance of smooth leather layer, and soft and quick-drying textile fabric is comfortable and breathable; PU outsole can provide lasting cushioning and bring a comfortable feeling. The soft wedge structure of sports series ECCO sports shoes enhances the shock absorption and softness of the shoe body; Direct injection molding of PU foam midsole and integrated bending groove can enhance the flexibility of the forefoot. Bags and accessories series ECCO bags include handbags for men and women, shoulder bags, cowhide handbags, fashion leisure bags, zippered wallets, etc. ECCO accessories include shoelaces, insoles, belts, etc. Brand history 1963-April 1, 1963, the shoe factory in Buluo, Brazer, Denmark was built and had 16 employees. This year was 1963. Driven by curiosity, Danish shoemaker Carl Tusby hopes to pursue newer ideas and create more possibilities in the field of shoemaking. So he sold all his possessions and quit his job in Copenhagen, and moved to Brazer Brow, a southern town in jutland, Denmark, with his wife Birte and five-year-old daughter Hanni. There, he bought a vacant factory and started to build a shoe factory. 1963-The first pair of ECCO shoes At first, the shoes produced by this new Danish shoe factory were similar to other brands in the industry, and they were all popular styles. But Carl Tusby was determined to break with tradition. He was the first shoemaker who put forward the idea that "shoes must follow two feet", and it was this idea that laid the future mission of ECCO. From 196s to early 197s, the fashion trend changed rapidly: one day it was miniskirts and tight boots, the next day it was patent leather flats, and then platform shoes began to lead the trend. In such an environment, the factory insists on its own development. Nevertheless, Karl Tusby is still pursuing his dream of making shoes, hoping to combine comfort, excellent quality and relaxed and natural style into a pair of shoes with great value for money. In 1963-the brand was named Venus in 1968-the brand was renamed ECCO Let. At first, all the shoes produced were named Venus, but due to copyright conflicts, Karl Tusby and chief designer Ejnar Truelsen decided to find a new name for the brand. They want the new brand name to consist of two syllables, which is easy to read and can be easily pronounced in Danish or other languages. At the same time, they got inspiration from Coca-Cola's brand identity, hoping that their company could have a very clear brand identity. At first, they renamed the brand Eo'let, which was used until 1978, and then changed it to ECCO, which is now widely known. 1975-The first year of overseas production, ECCO began to produce uppers in Brazil, making ECCO the first Danish enterprise to produce them overseas. 1978-ECCO released JOKE series, which gave birth to ECCO's epoch-making classic design in the hands of young talent Ejnar Truelsen. JOKE series of men's and women's shoes and children's shoes designed by Ejnar Truelsen were officially launched in 1978, and became the brand symbol shoes of ECCO in one fell swoop. Today, JOKE series is still the symbol and classic of ECCO brand. 198-Revolution in the Shoe-making Industry Karl Tusby insisted that design innovation should pay equal attention to production innovation. It is precisely because of this concept that it is a natural thing for ECCO to buy the first molding machine in 198, which is matched with a set of revolutionary shoemaking production processes. At this point, ECCO has the ability to simplify the production process of vamp and sole mold into a simple process, which is a solid foundation and guarantee for the comfort and flexibility of ECCO shoes. 1981-ECCO SOFT series has become a representative of a new generation of light and comfortable shoes because of the new technology of one-step molding of uppers and soles. ECCO SOFT series has become a classic, largely due to its timeless line design and simple shape. ECCO SOFT series is the best-selling shoes in the company's history, which has achieved excellent sales results in northern Europe and attracted unprecedented attention in other European regions. 1984-The first wholly-owned factory of ECCO was completed in Portugal. In 1984, the first wholly-owned shoe-making factory owned by ECCO overseas was completed in Portugal. A year later, Carl Tusby founded a small leather processing factory in the local area to better control the supply of leather raw materials. 1985-The brand name of ECCO was printed on the sole. ECCO was the first shoemaker to print the brand name and logo on the sole. It can be said that it is precisely because of this move that the ECCO brand has spread to all parts of the world with the walk. 1985-ECCO began to produce leather by itself. With the continuous expansion of ECCO, its demand for leather raw materials also increased. In 1985, ECCO began to produce its own leather in its leather processing plant in Portugal. Carl Tusby hopes to ensure that the shoes produced by ECCO are made of the best quality leather materials. 199-ECCO entered the North American market. In the 199s, ECCO rapidly expanded internationally and set up its own sales company in North America. In 1994, ECCO was named "Best Footwear Company of the Year" in the United States. 1991-The year when ECCO set up a factory in Indonesia, ECCO set up a shoe factory and a leather processing factory in Indonesia. Today, Indonesia has become the largest production base of ECCO in the world, with more than 5,5 employees. 1991-ECCO won the Danish Royal Family's affirmation that ECCO was the designated supplier of the Royal Danish Stadium, and this honor is generally only awarded to those companies that have long-term outstanding trade relations with the Royal Danish Stadium. More importantly, as the designated supplier of the Royal Danish Stadium, it must have a sound financial situation and a good reputation and management system. In 1992, the cumulative production of ECCO reached 1 million pairs of shoes, and the cumulative production of 1 million pairs in that year set a new milestone for ECCO. During the more than 5 years from 1963 to 213, more than 3.5 million pairs of shoes were produced on the production line of ECCO. 1996-ECCO entered the field of golf shoes. In 1996, ECCO entered the field of golf shoes. One day Carl Tusby and Dieter Kasprzak suddenly wanted to play golf, but they found that they were not satisfied with golf shoes, which was available on the market at that time. As a result, the two shoemakers began to discuss the possibility of making a comfortable golf shoes. Yes, they thought of it, and they did. Today, ECCO has become the fourth largest manufacturer in golf shoes in the world, and it is still pursuing innovation tirelessly. 1997-ECCO entered China In 1997, the first store of ECCO in China successfully settled in Yansha, laying the foundation for ECCO to open a new chapter in China. In 2-the first "Walking Marathon" charity project was held. The ECCO "Walking Marathon" charity project was launched in 1999. The first ECCO Walking Marathon was held in Copenhagen, Denmark. Thousands of people took part in this activity, using their feet and walking to support the Danish Heart Association to raise money. So far, this charity activity has attracted 4, people to participate, and the walking mileage has exceeded 25 million kilometers. 24-The founder of ECCO brand died. Carl Tusby, the founder of ECCO, died in 24. The Tusby family still owns the company, and the power was handed over to Hanni Too *** uy Kasprzak, the daughter of Carl Tusby, who still led the whole management as of 214. 28-ECCO establishes leather processing plant in China. In 28, ECCO established a brand-new leather processing plant in China, which is one of the most energy-efficient and modern leather processing plants in the world. ECCO has nearly 4, employees in the shoe factory and leather processing factory in China. 28-ECCO's "Walking Fashion" charity project was established in 29-ECCO BIOM series was listed. In close cooperation with Cologne Sport University, Germany, ECCO BIOM series running shoes were born. ECCO BIOM series breaks the routine and brings natural rhythm to walking. Once again, it proves that ECCO constantly pursues innovation in order to realize its concept that "shoes must follow both feet". 21 —— The 5th store of ECCO opened in China. The concept store of ECCO Shanghai Guojin Center opened, and Huang Doudou, a well-known artist from Shanghai, also visited the site to celebrate the opening of the new store and the 1th anniversary of ECCO's successful development in Shanghai with many guest models. 212-ECCO SCULPTURED 65 Series was launched. In 212, ECCO Sculptured 65 Series was born. It marks a breakthrough in shoemaking technology-wearing 162.5px high heels brings unprecedented all-weather comfort. ECCO Sculptured 65 Sculpture 65 Series combines sexy elements in the style of high-heeled shoes suitable for wearing all day, realizing the desire of ladies to wear high-heeled shoes all day, and bringing unprecedented all-weather comfortable wearing experience. And received rave reviews on e-commerce platforms such as Dangdang Tail Exchange. 212-won the honor of "National Advanced Enterprise in Employment". In 212, ECCO (Xiamen) Co., Ltd. was awarded the "National Advanced Enterprise in Employment" by the State Council. In 213 —— the 5th anniversary of the founding of ECCO, and Wu Ashun, a well-known golfer in China, signed a contract. On the occasion of the 5th anniversary of the birth of ECCO, the ECCO MIND Qiaosi series was officially listed, which is a review and a tribute to all the epoch-making designs and breakthrough spirits of the ECCO brand since its establishment. In the same year, ECCO signed a contract with Wu Ashun, a top golfer in China. 214-ECCO launched the first image spokesperson project in the history of the group, and the famous movie star Qin Lan became the image spokesperson of ECCO in China. 215-ECCO and "Shuangtao" open a new era of dual spokespersons. In 215, Tamia Liu and Guo Tao became 2.