From 65438 to 0988, Jiang Jun and his family went to Kunming to start a business. After many twists and turns, I rented a 160 square meter shop in Xiaoximen, Kunming, and opened the first Mengzi cross-bridge rice noodle shop. Soon after, my brother Jiang Yong also went to Kunming to develop and opened a Mengzi rice noodle shop in Wuhua Building. The two brothers finally came to the same road again. After two or three years of struggle, we finally gained a firm foothold in Kunming with the unity and sincerity of our brothers.
1994, two brothers opened a branch in Qingnian Road. Since then, a new force "Xiang Qiao Garden" has emerged in Kunming rice noodle industry. The number of branches has increased year by year, and it has embarked on a benign development path of multiple parallel and chain operations.
1995 The Wuyi Road Store of Jiangs Brothers Overseas Chinese Hometown Park officially opened. Jiang Brothers registered the trademarks of "Jiang Brothers" and "Qiaoxiangyuan", and officially registered the "Kunming Jiang Brothers Qiaoxiangyuan Bridge Rice Noodles Chain Store" in the Industrial and Commercial Bureau, and began to consciously cultivate their own brands.
1997, Dongfeng East Road Store of Qiaoxiang Garden opened its doors to welcome guests.
1998, Xiang Qiao Garden invested more than 2 million yuan to decorate Xiaoxi Store inside and outside, expanding the area to 800 square meters, and introducing folk songs and dances to accompany meals. 1999, Kunming hosted the World Expo, and a large number of Chinese and foreign tourists poured in. Xiang Qiao Garden attracts a large number of tourists with its brand-new environment and unique business model, and the daily flow of people in the store brings good economic benefits to the enterprise. The "hometown of overseas Chinese garden model" has become the object of peer imitation for a while.
1999, in order to meet the needs of the company's development, the company purchased the office building located on Dongfeng East Road, established the chain operation headquarters of Jiang Brothers Overseas Chinese Garden, and began to plan and expand the franchise chain stores, making the brand of "Overseas Chinese Garden" go to the whole country.
In 2000, the company invested heavily to buy an 820-square-meter gold shop in Jinma Bijifang, the core business district of Kunming. At the beginning of 200 1, the newly renovated Jinbi branch of Qiaoxiang Garden officially opened.
In April of 200 1 year, the company opened the seventh chain store-Southwest Store next to Kunming Southwest Building.
June 5438 +2002 10, the company rented 4000 square meters of land in the western suburbs of Kunming to build a distribution center.
In June 2002, the eighth direct store of Qiaoxiang Garden opened in Xiaoximen, Kunming.
In February 2003, the ninth direct store of Qiaoxiang Garden officially opened in Kunming University.
In April 2003, Panzhihua Feng Ming Store, the first franchise store in Qiaoxiang Park, signed a contract and officially opened in June, realizing cross-provincial operation.
In July 2003, the first franchise store in Yunnan Province-Yuxi Renmin Road Store opened.
On June 65438+1 October1,the tenth direct store in Kunming opened on the first floor of Renmin East Road Supermarket.
From June, 5438 to February, 2003, the 11th direct store in Kunming opened in Kunming Guanshang International Trade Center. Started a friendly and cooperative relationship with the international retail giant "Wal-Mart".
In February 2004, the first 12 direct store in Kunming opened on the first floor of Jiahua Plaza Hotel, a famous five-star hotel in Kunming.
In June, 2004, Xi 'an franchise chain Store opened. Inter-provincial operation in different places proves that Yunnan rice noodles can survive and develop in a brand-new market.
In July 2004, Qujing joined the chain store and opened.
In September, 2004, Mengzi Bridge Noodles Culture City, the largest specialty restaurant in China, entered the preparatory stage.
65438+In February 2004, Lijiang joined the chain store.
From June 5438 to October 2005 10, after summing up the experience of joining Qiaoxiang Garden, the market outside the province was accelerated to start in an all-round way: Chengdu store, Beijing store, Dalian first store and second store opened one after another.
In February 2005, Kunming Baiyun Store opened. This is a further cooperation with Carrefour, the second largest retailer in the world, after the opening of Shuangqiao Store in Chengdu. At the same time, Beijing Wangfujing Store and Dalian Zhongshan Store opened.
In March 2005, we reached a formal agreement with Guangzhou Carrefour Yuancun Store to open a shop in the store. On June 7th, a store opened in Guangzhou. Dalian South China Store opens.
In May 2005, da li Store officially opened.
In August 2005, Beijing Zhongguancun Store opened.
In September 2005, Foshan franchise store and Zhongguancun store opened.
In June 2005, 5438+ 10, Yuxi No.2 Store Plaza Store and Hebei Baoding Store opened.
In June 2005, 165438+ 10, Chengdu Guanghua Store opened.
From June 5438 to February 2005, Chuxiong franchise store and Beijing Shuang 'an store opened.
June 5438 +2006 10, the second store in Guangzhou opened, and the simulated operation of the second store in Qiaoxiang Garden began. Beijing Modern City Store opens.
In April 2006, Kunming No.5 Store was rebuilt in Kunming Corridor.
In May 2006, Beijing Dongdan Store opened.
In June 2006, Chongqing Shapingba Store opened.
In July 2006, Shanghai Nanjing Store opened, and it was also the first catering enterprise in Yunnan to enter the Nanjing Road Pedestrian Street in Shanghai. In the past year, it has gained a good reputation in the local area. Chenggong store opened, the first franchise store around Kunming.
In September 2006, Longquan Store opened.
From June 5438 to February 2006, Anning Store opened and Chengdu Wuhou Store opened.
In April 2007, Beijing Garden North Road Store opened.
In May 2007, Beijing Huamao Store and Xidan Store opened.
In June 2007, Beijing Fuxing Store opened.
In July 2007, Kunming Sixth Store (Dongjiawan Store) was rebuilt.
Beijing Wangjing Store opened in August 2007.
In September 2007, Beijing Aerospace Bridge Store opened; At the same time, the sixteenth store in Kunming (Cuihu Store) opened at the end of the month, which is also the third store of Qiaoxiang Garden in Xiaoximen business district of Kunming.
In June, 2007, 165438+ 10, the third anniversary of the opening of Mengzi Crossing the Bridge Rice Noodles Cultural City. It is the largest and highest-grade rice noodle shop across the bridge in Xiang Qiao Garden, covering an area of 20 mu.