Qingdao Xiyingmen Group was founded in 1992 and has been developing rapidly for more than ten years. It has become a large-scale enterprise group with cross-industry operation focusing on household textiles, rubber tires, cigarette packaging materials, financial industry and service industry, ranking the top three in the national home textile industry. After entering 2 1 century, it has grown at an average annual rate of 30%, with global sales revenue exceeding 3 billion and overseas turnover of 73 million US dollars. It is one of the fastest growing industrial enterprises in Qingdao. Qingdao Xiyingmen Group implemented the brand strategy around the product quality, and won successively "Qingdao Famous Brand", "Shandong Famous Brand", "Shandong Famous Trademark" and "China Home Textile Industry Famous Brand". In 2003, it passed ISO900 1/9002, ISO 1400 1, OHSMS 1800 1 and China environmental label product certification, and became the first enterprise in China home textile industry to pass the "double green" and occupational health and safety certification. The product quality has been checked by the provincial and municipal quality supervision departments. The brand awareness, reputation, recognition and domestic market share of "Xiyingmen" brand towels are among the top in the same industry in China.

In 2004, 2005 and 2006, "Xiyingmen" brand towel won the honors of "China Famous Trademark", China Famous Brand Product, "China Famous Brand" and national inspection-free product. Xiyingmen Group is an AAAA-level enterprise in the national towel industry, a national honest township enterprise, a national "contract-abiding and trustworthy" unit, a consumer satisfaction unit in Shandong Province, a national metrological assurance qualification certification and a national standardization good behavior certification. The Group was also elected as the governing unit by China Household Textiles Association.

General manager Ji was elected as the president of Qingdao Private Enterprise Association. Director of Qingdao Xiyingmen Group

Ji, who has served as general manager for a long time, was rated as a national model worker and was gloriously elected as the seventh and eighth session of the company.

Deputies to the Ninth, Tenth and Eleventh National People's Congress.

Qingdao Xiyingmen Group has a united, efficient and innovative leadership team and a high-quality staff.

Labor force. The senior leaders of the group have obtained MBA education, and the employee training rate has reached 100%.

. Xiyingmen Group has also set up an expert committee to hire relevant senior experts to work together.

The tradition of this group for 25 years.

Xiyingmen Group has accumulated rich cultural background in the long-term development. Established the enterprise spirit of "unity, truth-seeking, pioneering and innovation" and formed the "pursuit" cultural model of forever pursuing tomorrow's glory. The leaders of Xiyingmen Group follow Theory of Three Represents, focus on customers' needs, persist in developing enterprises through science and technology, and inspire all Xiyingmen people's work enthusiasm, innovation ability and team cohesion with a unique innovative culture.

"Honesty-based, friendship first, serving the people and the country". Corporate culture has become the driving force for the sustainable development of enterprises.

Xiyingmen Group adheres to the scientific development strategy based on China and looking at the world, and has established a technology research and development network, a manufacturing network and a marketing network, and has become a basic natural science enterprise together with Haier and Hisense. At present, it has 1 national technology center, 7 closely cooperating national research institutes and universities, 7 industrial parks (4 in Qingdao), 12 domestic factories and 18 service outlets. 3 foreign offices (South Africa, Poland, Moscow). "A century-old family enjoys the world", Xiyingmen's products sell well in more than 30 countries and regions such as Europe, America, Russia, Australia, Japan, South Korea and Southeast Asia, marking a well-known brand of home textiles in China and enjoying a world-renowned reputation.