Chow Tai Fook is not a personal name

Chow Tai Fook Group is a powerful private business group owned by Dr. Cheng Yutong and his family. The group’s total assets exceed US$5 billion and its businesses are spread all over the world. Worldwide, unions employ approximately*** 80,000 people. The group's business is mainly operated by two companies:

Chow Tai Fook Enterprises Co., Ltd. – focuses on investment business

Chow Tai Fook Jewelery and Gold Co., Ltd. – operates Chow Tai Fook brand diamond and gold jewelry business

Chow Tai Fook Jewelery & Gold Co., Ltd. ranks first in the market in terms of annual sales in the jewelry industry in Hong Kong and China. Chow Tai Fook is also one of the 84 special allocators in the world for DTC (Diamond Trading Company), the world's largest diamond rough supplier, and has been directly allocated natural diamond rough. These dealers are from all over the world and have accepted Professionally trained diamond experts, they are skilled in judging, cutting and polishing, and have a thorough understanding of everything about diamonds, demonstrating that Chow Tai Fook is extraordinary and stands out from its peers.

Chow Tai Fook has two diamond cutting factories in Johannesburg, South Africa, with more than 300 employees. It also has jewelry processing factories in Hong Kong, Shunde and Shenzhen, China, with more than 3,000 employees. people, producing more than 2.5 million pieces of jewelry every year. Chow Tai Fook Jewelery and Gold Shop was founded in 1929. In the 1960s, Mr. Cheng Yu-tung took over the business of Chow Tai Fook. Later, he pioneered 999.9 pure gold jewelry, which became a model of fineness in the gold jewelry industry. In the early 1990s, Chow Tai Fook decided to set a "fixed price" based on cost plus reasonable profit, which has now become another synonym for "genuine goods at a reasonable price".

Chow Tai Fook has been engaged in jewelry business for more than 76 years. It is well-known in the jewelry industry for its excellent craftsmanship and innovative jewelry design. It is now the most famous jewelry brand in Hong Kong and China, with a sales network covering 60 countries in Hong Kong, Macau, and China. It has more than 360 sales outlets in many cities and is actively expanding into the Southeast Asian market. Annual sales reach US$1 billion.

Chow Tai Fook mainly operates jewelry retail, wholesale and manufacturing businesses. Chow Tai Fook sells a wide variety of products with novel and unique styles and high taste, including 999.9 pure gold jewelry, diamonds, gemstones, jade, South Sea pearls, Japanese cultured pearl jewelry, etc.; the company also directly purchases the most popular K gold jewelry from Italy; located in Chow Tai Fook in Hong Kong and Macau is also an agent for world-famous watches and clocks, providing customers with diversified choices.

Chow Tai Fook has always treated its guests with loyalty and service, and has won a good reputation. Recently, it was ranked 58th on the list of "China's 500 Most Valuable Brands", with an estimated brand value of RMB 8.275 billion, making it the only jewelry brand in the top 200. At the same time, good news came again from Chow Tai Fook, which was named "China's Well-known Trademark" by the China State Administration for Industry and Commerce, further establishing its brand status.

In 2006, our company once again won the title of "2005 "Chow Tai Fook" brand jewelry ranked first in the comprehensive market share of similar products" issued by the China Chamber of Commerce and the China National Business Information Center. This is the second time our company has won this award after the 2004 selection. This award once again affirms the leading position of our products in the current jewelry market.