Current location - Trademark Inquiry Complete Network - Trademark inquiry - Huawei's trademark evolution
Huawei's trademark evolution
Huawei is now the leader in the mobile phone industry, and its position is very stable. All that's left is the sign to put down the chrysanthemum? Huawei? From an aesthetic point of view, in order to highlight the atmosphere rather than elegance of Huawei's mobile phone, from a commercial point of view, it is mainly to change the influence it left on the public in the past and make Huawei simpler and more acceptable.

First of all, from an aesthetic point of view, chrysanthemums are very beautiful.

Chrysanthemum gives people a positive feeling. No matter how hard it is, we must feel the distant feeling in our dreams. When Huawei first entered the market, it probably wanted to be positive and have its own world, just like chrysanthemums. Of course, if there are many good things, Huawei has gone global and become the mainstream of today's society.

As the overlord of the mobile phone industry, Huawei has a long revolutionary history, and it can't reach the peak of mobile phones without its own unremitting efforts. At first, the easiest way to identify Huawei mobile phones on the market was to look at its logo, chrysanthemum and? Huawei? It is the most obvious symbol, especially that big red chrysanthemum, which gives people a particularly serious feeling. Very serious, very shocking, as if a very serious person. It gives people the impression that we have nothing to communicate except work, which is a very serious matter. The feeling of despair is a bit daunting. In order to improve the influence of others on themselves, the use of chrysanthemums has gradually faded.

Second, giving up the symbol of chrysanthemum is only to better conform to the development trend of the times.

Giving up the use of chrysanthemums does not mean that Huawei will give up the competition like today. The reason why I chose to gradually give up the logo of Chrysanthemum is just to slightly change the image and make Huawei mobile phones accepted by more people. It was once thought that the chrysanthemum logo of Huawei mobile phone reduced the face value of Huawei mobile phone, and its influence on people was not very good. Therefore, in order to slightly change the public's view of Huawei, it is decided to gradually dilute the use of Chrysanthemum logo in daily use.

Only by continuous reform and innovation can we gain a firm foothold in the new era and become the king of the times. Huawei gradually gave up the use of the chrysanthemum logo. In order to show the boss's temperament from its own interests, only a simple one was left. Huawei? Letters are the most logo, which simply highlights their own temperament, simple and generous, low-key and calm, and well highlights their boss status. Being a big brother is to be different, fresh and refined, so this is one of the reasons why Huawei is gradually diluting the chrysanthemum logo!