What are the foreign fast food
● The development of KFC has also led to the development of hundreds of domestic raw material suppliers. KFC's international quality management system has helped suppliers improve product quality and management levels, and some of them have grown into well-known national companies.
● Franchising is an area that has attracted great attention in China’s market economy development in recent years. KFC was one of the first international companies to try the catering franchise model in China. Through more than ten years of exploration experience, we have cultivated successful examples. In 2003, KFC was named one of the "Top Ten Best Chain Brands in the Country" by the National Chain Store Association.
As a member of Chinese society, KFC adheres to the corporate purpose of "returning to society" and actively cares about people in need. Its main form is to sponsor the education of Chinese children and adolescents. According to statistics, KFC’s direct and indirect donations for public welfare have reached more than 65 million yuan over the past ten years. In September 2002, KFC and the China Youth Development Foundation jointly established the "China KFC Dawn Fund" with a total amount of 38 million yuan to provide long-term financial support to college students from poor families but with excellent academic performance. At present, Shuguang Fund has been implemented in 24 universities across the country, and nearly 260 college students have received funding.
(3) Types of Western fast food: Pizza Hut
①The origin of Pizza Hut
What is pizza?
?Pizza? is a This kind of food with Italian flavor is made of special pie base, cheese, sauce and fillings. But in fact, this kind of food has transcended the barriers of language and culture and has become a famous drink popular around the world, loved by consumers from all over the world. favorite. But when and where this delicacy originated is currently unknown. Nowadays, facing the millions of pizzas baked every day in Pizza Hut restaurants, the pizza experts all over the world, everyone naturally thinks that this was pioneered by bakers in Naples, Italy 400 years ago.
So who invented pizza? Some people believe that pizza originated from China: when the famous Italian traveler Marco Polo was traveling in China, he liked to eat a popular northern scallion pie. . When he returned to Italy he always wanted to be able to taste it again, but didn't know how to bake it. One Sunday, he was gathering with his friends at home. One of them was a chef from Naples. Marco Polo had an idea and called the chef to his side. He described the chive stuffing in northern China in this way. Here comes the cake. The chef also enthusiastically made it according to the method described by Marco Polo. But after working for a long time, I still couldn't put the filling into the dough. It was almost two o'clock in the afternoon and everyone was already hungry. So Marco Polo suggested putting the stuffing on the bread and eating it. After everyone ate, they all said "good". After the chef returned to Naples, he made it several times and paired it with Naples cheese and condiments. Unexpectedly, it was very popular among diners, and from then on, the pizza spread.
According to statistics, there are more than 20,000 pizzerias in Italy, including 1,200 in the Naples area. Most Neapolitans eat pizza at least once a week, and some eat it almost every day for lunch and dinner. Diners, rich or poor, are accustomed to folding the pizza and eating it with their hands. This has now become one of the basis for identifying the quality of pizza handiwork. The pizza must be soft and hard so that even if it is folded like a wallet, the outer layer will not break.
At present, the most famous pizza chain company in the world is Pizza Hut, which was founded in Kansas, USA in 1958. The "red roof" is a distinctive symbol of Pizza Hut's appearance. In more than 90 countries and regions around the world, Pizza Hut has more than 12,300 branches, including nearly 40 branches in China, receiving more than 4 million customers every day and baking more than 1.7 million pizzas.
?Pizza?
It is understood that the best pizza must have four characteristics: fresh crust, top-quality cheese, top-quality pizza sauce and fresh fillings.
The cake base must be made fresh every day. The flour is usually ground from Grade A wheat in spring and winter. This way the cake base will be crispy on the outside and soft on the inside. Pure cheese is the soul of pizza. Authentic pizza generally uses Mozzarella cheese which is rich in protein, vitamins, minerals and calcium and is low in calories.
Production process: First mix the weighed flour with your own top-secret ingredients, oil the bottom basin, and spread a layer of pizza with a rich flavor made of delicious tomatoes mixed with pure natural spices. Sauce, then sprinkle with soft 100 grade A mozzarella cheese, top with carefully selected fresh fillings such as seafood, Italian sausage, Canadian cured meat, ham, spiced pork cubes, mushrooms, green peppers, pineapple, etc., and finally add Bake in oven at 260°C for 5 to 7 minutes. Well, a delicious pizza is out of the oven. One thing worth noting is: it is ready to eat and has the best flavor. Pizza is generally divided into three sizes according to size: 6 inches (cut into 4 pieces), 9 inches (cut into 6 pieces), 12 inches (cut into 8 pieces), and divided into two types according to thickness: thick and thin.
The reason why people like pizza is that in addition to its delicious taste, it also comes with other snacks. For example, Pizza Hut's pizza comes with creamy and rich chicken and mushroom soup, fragrant chicken wings, various grilled dumplings, fried potato grids, self-service salad bar and so on.
A city in central and western Italy. Facing the Arno River, it was once a port on the Ligurian coast. It is now 10 kilometers away from the sea and 68 kilometers east of Florence. Population 105,000 (1982). Industries include metal processing, machinery, textiles, ceramics, glass, chemistry, sugar refining, etc.; marble and alabaster sculptures are also produced. Railway and highway hubs. It houses the University of Pisa (founded in 1343). Many medieval architectural arts. The famous Leaning Tower of Pisa (due to careless foundation laying, the tower body tilted) is about 55 meters high, with a base diameter of 15.24 meters. It was built between 1174 and 1350. The top of the tower now tilts southward and has exceeded the vertical plane by 5.3 meters, with an inclination of 5 ?6?. There are also Romanesque cathedrals, museums and libraries. The tourism industry is developed. Butte is a mining city in southwestern Montana, United States. Located in the Rocky Mountains. Population 37,000 (1980). It was built in 1864 after the discovery of gold mines. In 1882, it was changed to copper mining and developed greatly. There are nearby copper mines that produce 8% of the total copper output in the United States, as well as lead, zinc, and manganese. Summer tourist destination. Bicaz is a town in northeastern Romania. At the confluence of the Bikaz and Bystrica rivers. The population is about 10,000 (1983). In 1960, the Bikaz Reservoir and the Lenin Hydropower Station were built. Railways and highways lead here. Production of cement and asbestos products. There is the majestic Bikaz Karst Canyon in the western suburbs. The tourist center of the Eastern Carpathians.
Origin of Pizza Hut:
Founded by the Carney brothers in Kansas in 1958. The two brothers were students at a state university in Wichita at the time. They borrowed $600 from their mother, bought some second-hand equipment, rented a small building in an anti-busy intersection in Wichita, and opened their business. After they wrote Pizza (Pizza) on a sign, there was only room to write three letters, so they wrote Hut (Hut). This is the famous "Pizza Hut" today. The two brothers worked brilliantly, and soon their pizzas found sales in the United States, Mexico, Australia, Europe and Asia. Pizza Hut was eventually merged by PepsiCo. Now there are more than 8,000 chain stores in the world. From Kuwait to Guatemala, from Hong Kong to the Netherlands Andres, Pizza Hut's bakeries are all over the world, with total annual sales exceeding US$5 billion
②Company Overview
Pizza Hut, whose roof is a prominent symbol of the restaurant’s appearance, is now the world’s largest pizza franchise chain. In more than 100 countries around the world, it receives more than 4 million customers and bakes more than 1.7 million pizzas every day. Pizza Hut has quickly become the world's number one pizza restaurant chain in terms of turnover and number of restaurants.
Pizza Hut belongs to the world's largest restaurant group - Yum Global Restaurant Group. Currently, Yum Brand Group has more than 32,500 chain restaurants in more than 100 countries around the world and is the leader in multi-brand collection in the global catering industry.
While further strengthening its presence in big cities, Pizza Hut has begun to aggressively expand into small and medium-sized cities in China. It is understood that Pizza Hut divides the Chinese market into four levels: big cities such as Shanghai, Beijing, and Guangzhou belong to the first-tier market; provincial capital cities such as Nanjing, Hangzhou, Hefei, and Jinan belong to the second-tier market; Suzhou, Changzhou, Wenzhou, Ningbo, Jinhua, and Huzhou Prefecture-level cities such as , Jiaxing and so on belong to the third-tier market; while county-level cities such as Yuyao and Changshu belong to the fourth-tier market. Tong Ruoming, general manager of Pizza Hut's East China market, recently revealed to the media that with the rapid rise of small and medium-sized cities in China and the significant increase in residents' consumption levels, Pizza Hut has begun to extend its market expansion tentacles to small and medium-sized cities, especially those represented by county-level cities. online market? to increase Pizza Hut’s coverage and penetration in the Chinese market.
Pizza Hut belongs to Yum Brands. Yum Brands is the world's largest restaurant group, with more than 33,000 chain stores and 840,000 employees in more than 100 countries and regions around the world. It owns world-renowned catering brands such as KFC, Pizza Hut and Taco Bell, ranking first in the world in chicken, pizza, Mexican-style food and seafood catering respectively. The following are its major achievements in development;
In 1958, young American brothers Frank and Dan Camey borrowed US$60 from their mother to open the first Pizza Hut pizza restaurant in Wichita, United States.
In 1959, Pizza Hut officially established its company in Kansas and opened the first franchised Pizza Hut restaurant in Topeka in the state. Self-managed by Dick Hassur. As a franchisee, Dick's was allowed to use Pizza Hut's registered trademarks and secret product recipes, and also received management assistance from the Carney brothers.
In 1965, Pizza Hut’s first TV commercial, Putt-Putt to Pizza Hut, was launched.
In 1967, the world's largest pizza (6 feet in diameter) was baked at the grand opening of a Pizza Hut restaurant in Texas.
In 1968, Pizza Hut opened its first foreign branch in Canada and began to enter the international market.
In 1969, Pizza Hut began to adopt red roof decoration. In the same year, the first Pizza Hut branch in Mexico opened in Guadalajara.
In 1970, Australia’s first Pizza Hut restaurant opened.
In 1971, Pizza Hut became the world's number one pizza restaurant chain in terms of sales and number of restaurants.
In 1972, Pizza Hut shares were listed on the New York Stock Exchange. The 1,000th Pizza Hut chain restaurant opened in Vista, Kansas, USA.
In 1973, Pizza Hut opened chain restaurants in Japan and the United Kingdom.
In 1976, Pizza Hut’s 100th foreign chain restaurant opened in Australia. Pizza Hut's 2,000th chain restaurant opens in Missouri, USA.
In 1977, Pizza Hut and Pepsi-Cola merged. With the help of Pepsi-Cola, Pizza Hut began to develop in the direction of global development. Pizza Hut opens the chain's 3,000th restaurant in Texas.
In 1979, Pizza Hut opened up markets in Kuwait and the United Arab Emirates.
In 1988, Pizza Hut celebrated its 30th anniversary. There are more than 6,000 chain stores around the world. Pizza Hut’s Reward Reading Program was honored by President Reagan.
In 1989, Pizza Hut launched the "Join the Work at Pizza Hut" program across the United States, recruiting more than 10,000 disabled employees. The program was considered the first and largest charity initiative in the catering industry at that time.
Pizza Hut's 1,000th foreign branch opened in Ontario, Canada. So far, Pizza Hut has branches in 54 countries around the world. For the first time in history, Pizza Hut delivered pizza to the White House and held a "Reading" event for First Lady Barbara Bush. Basic reception services are provided.
In 1990, the annual turnover of the Pizza Hut catering system reached US$4 billion. In the same year, Pizza Hut entered the Chinese market and opened its first Chinese branch in Beijing.
In 1991, when Russian President Yeltsin had just quelled a coup, Pizza Hut provided the most historic delivery service to him and his supporters.
In 1995, Pizza Hut was named the 1995 "Chain of Choice" award by "Restaurants and Social Organizations" magazine as the best pizza chain in the past 11 years.
In 1997, PepsiCo Restaurant Group, to which Pizza Hut belongs, separated from PepsiCo Group and established the world's largest catering industry group - Yum Global Restaurant Group - in the United States on October 7 of that year. The world-famous Pizza Hut, formerly a member of PepsiCo Group Three catering companies, KFC, and Taco Bell, also announced that they would become members of Yum! Global Restaurant Company.
In 1998, Pizza Hut’s Shanghai flagship store/Metro store opened in Shanghai.
In 1999, Pizza Hut's first pizza chain restaurant in Jiangsu Province, China opened in Suzhou. Pizza Hut's first pizza chain restaurant in Zhejiang Province, China, opens in Hangzhou.
In January 2002, Pizza Hut launched Chinese-style pizza "Fu Xiang Tuan Yuan" in China for the first time to celebrate the Chinese New Year with consumers. On March 12, the headquarters of Yum Global Restaurants Group announced in the United States that in addition to the three famous chain brands of Pizza Hut, KFC and Taco Bell that it already owns and operates, the group has signed a contract with Yorkshire Global Restaurants to acquire its subsidiaries. A&W and Long John Silvers are two international catering brands. At the same time as the acquisition of these two new brands, the English name of Yum! Brands, Inc. will be changed from Tricon Global Restaurants, Inc. to Yum! Brands, Inc. However, the Chinese name of Yum! Group will remain the current name and will not change.
On January 10, 2003, the number of Pizza Hut stores in China exceeded 100. With 100 stores as a new starting point, Pizza Hut will appear in the Chinese catering market with a more approachable positioning of "Pizza Hut Happy Restaurant" on the basis of "casual dining". In April, Pizza Hut in China launched "Happy Refreshments" during the afternoon tea and night tea periods (14:00-17:00 and after 20:00 every day). In November, Bisheng Home Delivery opened its franchise business in China. ;