When opening a store on Taobao Mall, the point deduction standards are also different due to different categories.

Charging form: ?Margin?=?10,000 yuan (used for compensation of transaction disputes)

Service fee?=?Real-time deduction of technical service fee? ?Technical service fee Annual fee

The following is the tariff composition and standards of Taobao Tmall Mall:

1. Taobao Mall deposit and tariff composition:

Deposit: Tmall operation A deposit must be paid, which is mainly used to ensure that merchants operate in accordance with Tmall's specifications, and is used to pay liquidated damages to Tmall and consumers in accordance with the "Tmall Service Agreement" and relevant rules when merchants violate regulations. Depending on the nature of the store and the status of the trademark, the deposit amount is divided into three levels: 50,000, 100,000, and 150,000.

2. Annual technical service fee: Merchants operating on Tmall must pay an annual fee. The annual fee amount is based on the first-level category, and is divided into two levels: 30,000 yuan or 60,000 yuan. For details of the annual fee standards corresponding to each first-level category, please refer to the "Tmall 2014 Annual Fee List of Technical Service Fees for Various Categories" .

3. Real-time deduction of technical service fees: Merchants operating on Tmall need to pay technical service fees based on a certain percentage of their sales (excluding shipping costs) (referred to as "rate"). For details on Tmall's technical service fee rate standards for various categories, please refer to the "Tmall 2014 Annual Technical Service Fees for Various Categories List".

Extended information

Deposit:

Brand flagship store and specialty store: 100,000 yuan for TM trademarks, 50,000 yuan for all R trademarks;

Specialized stores: 150,000 yuan for TM trademarks, 100,000 yuan for all R trademarks;

Special category description: store type flagship store, deposit is 150,000 yuan ;

Specialized stores that operate special commodities (such as fruits, imported goods, etc.) that have not applied for registered trademarks in mainland China, the deposit is 150,000 yuan;

Tmall business categories " "Books, Audio and Video", the deposit collection method is: 50,000 yuan for flagship stores and specialty stores, and 100,000 yuan for specialty stores;

Tmall's operating categories are "service categories" and "electronic ticketing vouchers", and the deposit is 10,000 yuan Yuan;

The deposit for the "Online Games and QQ", "Telephone Communications" and "Travel" categories is 10,000 yuan;

Tmall operates the major category "Medicine and Medical Services" , a deposit of 300,000 yuan;

Tmall operates the first-level category "New Cars/Used Cars" under the general category "Automobiles and Accessories", with a deposit of 100,000 yuan.

For details of the first-level categories included in Tmall’s business categories, please refer to the “List of Tmall’s Business Categories”