The functions of trademark registration:

1. Provide legal protection for merchant brands and trademarks. As we all know, a newly designed logo may not have great legal protection rights, but as long as it is authorized to become a trademark, its potential and role will also undergo earth-shaking changes. One of them is that it can provide merchants with Provide legal rights protection and protection, and the scope of protection is determined by the number of categories selected during trademark registration. Anyone who uses this mark registered by a merchant without the permission of the owner is committing infringement.

2. It is the hidden potential value reserved by merchants. In addition to its substantive role in providing legal protection, trademarks also serve as hidden assets for businesses. After a trademark is used, no matter how big or small, it will leave an impression and a certain degree of popularity in the market and the minds of the public, and it will have some fame and influence. At this time, if a merchant uses the trademark as a pledge for a loan or transfers the authorization to other merchants for use, it can bring considerable economic real income to the holder. A high-value trademark can even cost millions of dollars when transferred, which is enough to bring a company on the verge of bankruptcy back to life.

3. The trademark itself serves as a guiding sign. The emergence of trademarks is to let the public know and distinguish the source of products, and this is also a very basic and inseparable role of a trademark. One advantage of this is that when the quality of a merchant's products is excellent and recognized by the public and consumers, most customers will remember the merchant's trademark logo and purchase some of its products when consuming. For merchants, it is definitely a powerful weapon to occupy market share.