The "three bullets" pattern in the Buick trademark is a graphic trademark, and it is the logo of the Buick division.

Buick's famous "Three Shields" logo is based on a circle containing three shields. Its origin can be directly traced back to the family crest of the Scotsman David Dunbar Buick, the founder of the automobile manufacturing industry.

As a survey conducted in the 1890s by the Scotch Company, a company engaged in corporate image research, showed that its role as an iconic pattern is crucial. In research on company trademarks, it was found that a company's trademark can have a positive or negative impact on customers. The survey further shows that among many automobile manufacturers, the "triple shield" logo of GM Buick products has won 50% of favors, which is an eye-catching proportion.

The development of the Buick logo into the familiar "three shields" style has gone through nearly half a century of evolution. In the mid-1930s, in the Detroit Public Library, General Motors style researcher LaFombre discovered the family emblem of the Scottish Buick family in "The Lost Family Coat of Arms" written in 1851.

The "Three Swords" pattern in the Buick trademark is the *** graphic trademark. The three swords of different colors (red, white, and blue from left to right), They are arranged in sequence at different heights, giving people a feeling of being aggressive and constantly climbing. The English logo of the Buick sedan comes from the surname of the company's founder, David Buick. The entire trademark is an eagle with spread wings about to land on the English letters of Buick. It symbolizes that Buick is the ideal habitat for the eagle.

(Photo/Text/Photo: Shi Lili) @2019