Referring to the data of dataeye-edx, copywriting that is used more frequently has the following characteristics:

Highlight words such as "discount" and "promotion" on the price . Consumers of second-category e-commerce are mainly concentrated in third-tier and lower-tier cities and are more sensitive to "price", so it is a good choice to focus on price in copywriting design.

2. Highlight the quality/highlights of the product.

Why do others come to buy your products? The first is that they need your product, and the second is that your product is better than competing products in terms of quality or price (or consumers are so hot-headed that they don’t shop around at all and buy directly).

So if you are confident about your product, or the highlights and functions are different from competing products, you can also try to create copy based on product functions and quality.

A firm tone can enhance consumers’ trust in the product. Simple and crude adjectives and nouns can make it clear to users at a glance.

3. Combination of the two

Combining "price" and "quality" reflects the so-called "cost-effectiveness". Using high cost performance to attract users is equally effective.

In addition, the copywriting should match the style of your advertising creative.

A brief summary of the above techniques:

① Emphasize discounts to attract consumers

② Use a tone of shock and exclamation to enhance consumers’ confidence in the product

< p>③ Limited quota can effectively stimulate the purchasing desire of consumers who are in demand for the product.

④ Highlight the selling points, this is very important.

The above four points can be used in conjunction with each other.