As we all know, Li Ning has always been the largest sponsor of the CBA. In the past few years, the logo we have seen most in the CBA arena should be Li Ning. From clothes to sneakers, Li Ning’s logo is almost everywhere. Arrived everywhere on the field. Of course, they are fully qualified to do so, because they have signed a five-year, 1 billion advertising endorsement contract with the CBA, and it is natural for them to display their Li-Ning logo on the court. However, not every measure can be implemented. For example, many players violated the regulations and made some behaviors that disrespected Li Ning.

In the 2016 CBA League, Mainland superstar and Guangdong men’s basketball leader Yi Jianlian openly took off Li Ning’s sneakers during the game and threw them aside. It is really irrational to do this kind of disrespectful behavior in public. It is worth mentioning that the CBA executives did not severely punish Yi Jianlian, but simply suspended him for one game and made a hasty decision.

Not long after the start of the new season, Guo Ailun, Jeremy Lin, Hu Mingxuan and others did not follow the league regulations and wear equipment provided by Li Ning's sponsors, violating the contract requirements between the league and Li Ning. In order to give Li Ning an explanation. , CBA officials decided to issue a fine to them, with the total fine amounting to 4.82 million yuan.

I personally think there are two reasons for players' repeated violations of league regulations and disrespect for Li Ning. 1: The league's punishment for players who violated the rules was not enough

After Yi Jianlian violated the regulations and took off his Li Ning sneakers in public, the league only punished him with a one-game suspension and no other penalties. In this way, some other big-name players in the league are likely to follow Yi Jianlian and commit some illegal behaviors during the game. They believe that their personal abilities are outstanding and they have a good status in the team and even the entire league, and the league will not punish them easily. Therefore, the reason why Li Ning has been disrespected many times lies not only with the players, but also with the league. 2: Li-Ning itself should also reflect on itself

As one of the largest sports brands in the country, Li-Ning has an irreplaceable position in major domestic competitions. After decades of development, Li Ning has become deeply entrenched in the domestic market, and it is difficult for other brands to shake its position. As the saying goes: "If you enter, you will be helpless and you will not be able to defeat the people at home; if you leave, you will be invincible to foreign patients, and the country will perish." Without an opponent, Li Ning is likely to stop making progress and stay where it is. They no longer design with care, no longer consider the athletes themselves, but blindly pursue interests. In this way, domestic athletes are very likely that the current Li Ning products are no longer suitable for them, and they will no longer like to use Li Ning products, let alone respect Li Ning.

So, I personally believe that the reason why Li Ning is repeatedly disrespected is not caused by one party. Whether it's a sponsor or a player in the league, everyone has a responsibility. If the league has punished players and done its best to protect the Li-Ning brand, then the Li-Ning brand must also do its best to consider the players and design products more suitable for athletes.