Most of the supply of foreign trade clothing comes from foreign trade clothing manufacturers, and the products that fail to pass the inspection or should be destroyed are given to large wholesalers like Xifeng. Tens of thousands of pieces of clothing are sold by tons or pieces, regardless of good or bad. There are also many rags marked with Hong Kong, Taiwan Province and Korean manufacturers, which were leaked from the customs or smuggled in. These clothes should have been completely destroyed because of intellectual property rights, but they were obtained by wholesalers at a low price, which is really too cheap according to the cost of labor materials. Families like Xifeng gather funds and regularly purchase goods from various manufacturers. When the goods came back, they sorted them in the warehouse. If they can't sell it, they will receive garbage. I have never heard that the latest products with unsalable brands or serious problems will be disclosed to the morning market, followed by trade fairs, boutique foreign trade clothing foreign trade stores and so on. In fact, the sales of these foreign trade garments should be illegal strictly speaking. So big shopping malls can't buy this kind of goods. The goods in the "boutique discount store" in Wangfujing, the Asian Games Village are all left by the manufacturers themselves. They dare not export this commodity that should be destroyed. So we can see that most of the goods there are old and dirty. But now many people are desperate, especially the newly opened shopping mall called Asia. Many brand stores are carefully selected and carefully packaged to coax the money of small white-collar workers. Most shops in the wholesale market near Guangzhou Railway Station claim to be manufacturers of foreign trade clothing, but they are also deceptive. Because of information, funds and restrictions, it is more convenient for foreign businessmen to choose goods from there. But in terms of price and quality, these goods in Beijing should be the cheapest and most affordable. Because the goods in Beijing are unpacked, the value-added of these foreign trade garments depends on the later repackaging.
This market has developed for many years, but there has never been a strong company with financial strength and brand mind to operate the market, so disorderly competition leads to bargaining and lower profits. Therefore, the life from wholesaler to morning market vendor is very hard. The store in Jianguomen building is hard to make money because the rent is too high. Those who make money still have the vision to choose geographical location, understand customers' aesthetic needs and purchasing needs, and have the mind to promote sales. However, with the network information transmission becoming more and more clear, there is no monopoly on the supply of foreign trade clothing, and more and more homogeneous imitation foreign trade stores join, it is certain that it is more and more difficult for smart customers like me to earn money in their pockets.
However, if a powerful enterprise can dominate the market, unite merchants, make unified decisions, manage and promote the market. Just like the marketing strategy and thinking of a big brand foreign trade clothing enterprise, this market is still promising. Especially in the big cities in northwest and central China, consumers have great demand for brand-name foreign trade clothing, where income is relatively small and demand exceeds supply. The market potential should still be great.