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What are the new media content marketing methods?

Hot-hot marketing

In fact, it is to ride on the popularity, using useful hot-spot value celebrity effects, Internet celebrities, hot events, hot words, and attracting public consumption by planning some activities and organizations, etc. readers and media attention. The main purpose of this is to improve product credibility and establish a good image of the brand.

Knowledge Marketing

Use effective communication methods combined with appropriate communication channels to spread the knowledge in the field through the Internet. It can also spread the relevant knowledge of this product and related fields. Professional research results as well as the brand's business philosophy, the company's management ideas and excellent corporate culture.

Emotional Marketing

Today's society is an era of fast-food culture. The fast-paced lifestyle makes people more stressed and have more emotional needs. Many times consumers purchase products not only because of the quality of the product itself, but more often because of a sense of identity and emotional satisfaction. Emotion

Interactive marketing

Compared with traditional media, the biggest feature of new media is that it can be interactive, which helps to shorten the distance between consumers and enterprises. Generate communication. If you want to have effective interaction, you must be able to combine the common interests of both parties. Using some techniques, you can achieve a tight fit between them.

Viral marketing

As the name suggests, it spreads rapidly, similar to the reproduction method of viruses. Based on the fact that we use website promotion or brand promotion, by providing some valuable products and services, let everyone spread the word, and achieve marketing leverage through others promoting you.