On March 8, 2023, the platform reminded Simba’s live broadcast room to be permanently banned for “not complying with community standards”. A few hours later, the penalty was modified to a temporary ban until 18:33 on April 10. seal up.

Xin Youzhi (alias: Xinba), male, Han nationality, was born in Tonghe County, Harbin City, Heilongjiang Province in 1990. He is the co-founder of Xinxuan brand, chairman of Guangzhou Hexiang Trading Co., Ltd., and cotton Founder of crypto brand and post-90s internet celebrity. On April 23, 2022, YPL apologized for the "counterfeit Simba products": the trademark licensing dispute has been properly resolved.

In March 2019, she won the "Celebrity of the Year" award at the 2019 Tmall Golden Makeup Awards. In April 2020, he was awarded the 22nd "Heilongjiang Province Youth May Fourth Medal". In July 2020, Xin Youzhi was elected as the president of the Heilongjiang Provincial Youth E-Commerce Association and was appointed as the "Heilongjiang Provincial Agricultural Products Promotion Ambassador".

Character experience:

In September 2017, he founded Guangzhou Hexiang Trading Co., Ltd. and created his own cotton code for the main brand. In 2018, Xinxuan was founded. In November, Xin Youzhi was a guest on CCTV's "Dialogue in the New Era" column. On September 26, 2019, Simba made the number of sea duck egg orders exceed 156,000 in just 10 minutes.

On April 26, 2020, the "Xin Youzhi Yanxuan" WeChat public account announced that its brand founder Xin Youzhi (Xinba) will temporarily retire from behind the scenes. On June 9, Xin Youzhi Yanxuan founder Xinba Xin Youzhi announced his return on Weibo and will start live broadcasting again on June 14. On March 24, 2021, Simba announced his comeback.