Royalstar is a mid-to-high-end brand.
Royalstar is a well-known home appliance brand in China. Its main products include white goods such as washing machines and refrigerators, as well as small household appliances, solar water heaters, air source heat pump water heaters, kitchen and bathroom appliances, electric vehicles, smartphones, etc. chemical products.
The Royalstar brand is a "Chinese Famous Brand" and a "Chinese Well-known Trademark". In the authoritative evaluation of the China Brand Research Institute, its brand value exceeds 2.6 billion yuan, ranking No. 1 in the list of China's most valuable well-known trademarks. 54th, it is one of the leading brands in China's white home appliance industry. After more than 20 years of market ups and downs, "Royalstar" has become the representative of a better life for a generation of Chinese people.
Hefei Royalstar Sanyo Electric Co., Ltd. is the manager of the Royalstar brand and also has the right to use the brands of refrigerators, washing machines, and microwave ovens. In March 2014, "Royalstar Pinguan Home" was established, dedicated to creating a one-stop comprehensive shopping platform integrating kitchen, bathroom, home decoration, building materials and electrical appliances.
Roystar's business philosophy:
The new Heshang spirit is the re-innovation and sublimation of Royalstar's original "Heshang" spirit. It emphasizes the core value of "harmony" and is a transcendence and sublimation of the original "harmony" concept of "harmony". In today's society, an enterprise can only continue to develop in a harmonious state, just like a society can only progress smoothly in a harmonious state.
As China's socialist market economic system enters a new stage with the theme of perfection, enterprises must actively pursue a harmonious state in order to become an important business philosophy. Royalstar people are the first to write "harmonious development" on the corporate banner, and they have the courage to innovate and be the first. This spirit is also in line with the new trend of cooperation in corporate competition in the contemporary world, and will surely achieve more significant results in future development.
Reference for the above content: Baidu Encyclopedia—Royalstar