Trademark not in use means that the trademark registrant has not used the trademark for goods or services within a certain period of time after the trademark registration, that is, the trademark has not been actually used. The Trademark Registration Law stipulates that a registered trademark should be actually used within three years after registration. If the trademark has not been used for more than three years, others can apply to the Trademark Office to cancel the registration of the trademark.

Failure to activate a trademark will bring many adverse effects to the enterprise. First of all, unused trademarks not only fail to protect the business rights of the company, but may also become the object of malicious registration or plagiarism by others. Secondly, unused trademarks may lead to a decline in corporate image and loss of trademark and brand awareness and loyalty. Thirdly, for enterprises that need financing or business transfer, unactivated trademarks will also affect the value of the enterprise.

Enterprises should actively use trademarks to increase their visibility and market recognition. At the same time, please note: the use of trademarks must correspond to the goods or services for which the trademark is registered; the use of trademarks must be used in advertising and publicity, and the authenticity of the advertisements must be ensured; the use of trademarks must not hinder public interests or social welfare interests. In this way, enterprises can achieve a state of sustainable development in the use of trademarks, and at the same time lay a solid foundation for the enterprise.