There are two main ways of color matching. One is to control visual stimulation through the contrast of hue, brightness and purity of colors to achieve the effect of color matching; the other is to convey the color indirectly through the psychological sense. Change the color to achieve a matching effect. To put it simply, it is based on the three basic colors of red, yellow and blue to match colors that are pleasing to the eye, meet the color difference requirements of the color card, are economical and do not discolor during processing and use.

Enough with the theory, let’s talk about practicality. How do Korean posters color colors? I can explain it to you from the following points. We can first choose the color matching according to the industry. Many industries have made certain colors their representative colors over a long period of time. For example, in the environmental protection industry and the agricultural and sideline products industry, the most common color is green; in the education industry and the medical industry, the most common color is blue; in the advertising and media industry, the most common color is red... Carefully observing your industry can keep your design professional. It is recommended that when conceiving your own design blueprint, you should first observe the basic color matching tones of similar industries in Korea, and you may be able to get a lot of inspiration.

Secondly, you can choose color matching based on psychology. For example, strong colors can bring a strong visual impact, which can lead to emotional fluctuations and ultimately arouse consumers' interest. Let’s take the more popular laser-based instruments as an example. When designing posters for Korean products, they will use a very bright red color to make the laser lifelike to attract everyone’s attention and play a role. The role of emphasis.

Next, you must choose the color according to the color of the product itself. This will make the poster look more unified and comfortable. If you use a contrasting color as the background, it will look simple and beautiful. Simplicity without losing focus has always been the preferred approach in Korean design. However, it should be noted that the color is not directly the same as the product, but the color of the same tone.

In addition, a very important point in the color matching of Korean posters is to choose the color according to the object. Because different groups like different colors. The least that needs reference is gender and age. For example, we all know that men and women are interested in different colors. For example, women prefer beautiful colors such as red, pink, and yellow, while men usually like colors such as black, gray, and navy blue.

Korean design actually runs through the entire Korean advertising, and it cannot be ignored at any step. And color matching is one of the most important components of design, so if you want to open a store or start a business in Korea, you must first understand Korean culture and design style and other issues~

The above is good Korean design The helper redtrans answered