Anta is a domestic brand.

ANTA Sporting Goods Co., Ltd. (HKEx: 2020), referred to as ANTA Sports or ANTA, is a leading sporting goods company in China. It is mainly engaged in the design, development, manufacturing and marketing of ANTA brand sporting goods, including Sneakers, apparel and accessories.

Anta: Anta is a professional sporting goods brand positioned at the public, focusing on providing the most cost-effective professional sporting goods to the broadest number of ordinary consumers.

In 2017, Anta Sports' market value exceeded HK$100 billion, becoming a domestic sports brand with a market value of HK$100 billion, and becoming the third largest sports brand in the world.

Extended information:

Scientific research strength

As early as 2005, Anta established the first nationally recognized corporate technology center in China's sporting goods industry. It regularly collects tens of thousands of Chinese foot shape data across the country in order to make a pair of sports shoes suitable for Chinese feet;

Today, its research and development expenses have increased from 1, which was less than the sales cost to 5.8. The design team comes from all over the world, and has also established R&D centers in the United States, Japan, and South Korea, and applies for dozens of independent research and development patents every year. ?Independently developed scientific and technological achievements such as elastic glue, easy bending, energy rings, and flying weaving technology have also become the most popular products among consumers.

Anta Sports has established R&D centers in the United States, Japan, South Korea and many other places in China. As of July 2018, the company has about 25 senior executives with working experience in multinational companies and more than 100 foreign designers. ?

Event resources

Official sports apparel partner of the 2022 Winter Olympics and Winter Paralympics?

Partner of the Chinese Olympic Committee

NBA official marketing partner?

Water sports, winter sports, boxing, taekwondo, gymnastics, weightlifting and wrestling sports*** 24 national teams in the five major sports management centers?

ANTA University Basketball League (AUBA)?

Reference: ANTA_Baidu Encyclopedia