Judging from the qualification requirements officially issued by Tmall, it is clearly stipulated in the rules that the settled merchants must be legally registered enterprise users, and all relevant documents required by Tmall are required to apply for settling in Tmall.
According to the documents related to the requirements for moving in, the moving-in merchants must hold a copy or original of the business license of the enterprise with the business license as the main body, an account opening license of the enterprise bank, the front and back of the ID card of the legal representative of the enterprise, the general taxpayer qualification certificate held by the enterprise (i.e. the enterprise tax registration certificate) and the power of attorney issued by the enterprise applying for moving in Alipay (i.e. the power of attorney of Alipay).
Shangce Friendship Reminder: When the same entity opens multiple Tmall stores, the brands and products operated by the stores shall not be duplicated, and only one franchise store can be applied for under one business category.
Second, the brand qualification
In the requirements for Tmall to settle in, brand qualification has always been a link that plagues many businesses.
Key points: The brand qualification provided by the merchant must be the acceptance notice of trademark registration certificate (R standard) or trademark registration certificate (TM standard) issued by the Trademark Office of China Intellectual Property Office.
In case of any change, transfer or renewal of the trademark held by the settled merchant, the merchant shall provide the certificate of change, transfer or renewal issued by the Trademark Office of China Intellectual Property Office or handle the acceptance notice.
In addition, the merchant should prepare a brand authorization issued by the store opening enterprise to Tmall Mall (there are three types of brand authorization: exclusive authorization of flagship store, authorization of franchise store and authorization of specialty store).
Third, the industry qualification
This part of the qualification content is difficult for businesses without offline stores or factories to prepare materials. The industry qualification required by Tmall refers to the industry license, product pictures and product list related to the participating categories. The product list must include brand name, enterprise name or manufacturer's enterprise name, product category, product specific name, product material and product price.
Shangce friendship reminder: the qualifications provided by Tmall must be true and effective. Once fraud is found, it will be severely punished by Tmall officials. The relevant production and business scope must also meet the licensing requirements of the state administrative regulations.
Fourth, the interpretation of the best policy Tmall
According to Shangce's many years of experience in e-commerce services, under the condition that the above qualifications are fully prepared, all supporting materials will be submitted, and Tmall will review the qualifications and brand evaluation, which will also include two steps: computer review and manual secondary review. The focus of the audit and evaluation is on the business strength of enterprises and brands, the influence of the Internet, and whether the stores or factories are wired.
Finally, if you are ready to settle in Tmall, or are worried about settling in Tmall, you may wish to seek Shangce Tmall to settle in professional services.