How to name a store

1. The name of the store must be consistent with the products operated. The method of naming a store can usually reflect the business characteristics of the operator or the excellent quality of the main store, making consumers It is easy for readers to identify the business scope of the store and generate a desire to buy. For example, Tongrentang and Derentang are well-known as time-honored traditional Chinese medicine stores, and "tongrentang" as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people only need to look at the "Tongrentang" sign or other "tang" signboards to know that it sells traditional Chinese medicine. Another example is the name Gongdelin, which reflects that the operator is good at cooking vegetarian dishes.

2. Store names must be novel and unconventional, and can quickly capture consumers’ vision. Store names must be novel, arouse consumers’ interest, and attract them to patronize the store, such as Kou Xian, Big Three Dollars, Store names such as Goubuli arouse interest and curiosity among consumers.

3. The store name should be concise. The store name should not be too complicated, which is easy to read and remember, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.

4. The store name should give people a sense of beauty and artistic accomplishment, and have cultural heritage to make consumers feel at ease and comfortable. Names such as Louwailou and Taotaoju.

The main methods for naming a store are as follows:

(1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc. .

(2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Xi'e Clothing, Xiangfei Beauty, etc.

(3) Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc.

5. The meaning is beautiful, such as China Changhong Co., Ltd. The name of Changhong means that the sky will clear after the rain. It has a magnificent and spectacular meaning. The sun is the reddest and Changhong is renewed. Similarly, Konka, a company famous for its production of color TV sets, means "a happy life with many excellent products". Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., its name "Sanjiu" has numerous unmemorable meanings in ancient Chinese and implies unremitting pursuit. Jiannanchun Winery is named Jiannanchun, which means full of spring and unlimited opportunities for spring.

6. A business name that is concise, clear, and easy to remember will definitely not be a weird name. It will not be a name that is difficult for others to pronounce and remember. In order to facilitate the public's memory, most general corporate names use 2 characters, a few use 3 characters, and some use 4 characters. This naming is not only in line with the conventions of Chinese word combinations, but also in line with the naming habits of Chinese people. This type of name has a more straightforward and shallow meaning, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Company, Express Mail Company, etc.

7. A good corporate name with affinity should not give people a too serious feeling, nor should it give people a feeling of rejecting people thousands of miles away. Instead, it should have a kind of affinity, that is, it should be respectful to people. The feeling of being close and trustworthy, at least gives people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Winery. The name Xinghua Village originates from "Qingming" by Du Mu, a poet of the Tang Dynasty. "Ask where the restaurant is, the shepherd boy points to Xinghua Village." This name has a rural feel and gives people on the road a sense of intimacy. Another example is Sichuan Tiange Group Company. The name Tiange comes from the Tang poem "Goose, goose, goose, bending its neck to sing to the sky", which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory. The name Xinyi seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan Co., Ltd., which can easily make people feel close and familiar. Dabao Cosmetics Company in Beijing, the name Dabao seems to come from the name of a child from an ordinary family. It gives people a friendly and easy-going feeling and is easily recognized by customers.

8. Use place names as company names, such as Yangtze River Enterprise Company, Yellow River Group Company, Taishan Group Company, Jialing Motorcycle Company, Pearl River Group Company, Zhangjiajie Tourism Company, Ejue Mineral Spring Beverage Company, etc. This kind of naming is relatively common among Chinese companies.

9. Use auspicious and socially beloved things as corporate names, such as Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Pegasus MSG Company, Hongmei Camera Factory, Jinlu Group Company, Haima Furniture Mall and so on.

10. Choose rich and noble words as your company name. Such company names can be divided into two categories: implicit and straightforward.

The more straightforward corporate names strive to show their extraordinary style, such as Goldlion, Silverlion Company, Fushen Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Imperial Hotel, etc. Implicit ones include Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Clothing Company, Gaoya Silk Fabrics Co., Ltd., etc.

Special naming techniques for opening a store

The first point is to hug the thighs of celebrities

Youdao is "when one person attains the Tao, chickens and dogs ascend to heaven", the secret of this is Make full use of the popularity of celebrities to build your own reputation. However, when changing the name of a celebrity, you should pay attention to whether it conforms to the positioning of the store and reflects the characteristics of the store, otherwise it will be offensive.

There used to be a small restaurant called "Ke Lin Dun" under the Yi Guan Temple overpass in Chengdu - I don't know if it has been renamed "Bu Shi" now.

There is a restaurant on a street in Huilongguan, Beijing, called "Sun Wu Fan" - maybe someone will rush in and ask, "Is there any Dragon Ball?"

There is a restaurant in Chengdu with a restaurant called "Sun Wu Fan". The bright red order sign "Jinxishan" - suitable for Korean restaurants.

A steamed stuffed bun restaurant is called "Mo Wenwei"——Why don't you smell it? Do the steamed buns have a peculiar smell?

A restaurant in Wenzhou that specializes in rice dumplings is called "Fan·Basten" "——This store name has been rated as the most creative store name by local media. It is now a chain store.

A small shop selling braised food, the famous name is "Brawed to the Deep" - very impressive!

The second point is not surprising

This The store names show the breadth and depth of Chinese characters. Most of them use homophones and polyphonic characters, which give people strong stimulation to the auditory sense.

There is a Western restaurant in Chengdu called "No one is hungry, don't sit down" - isn't this a crime-inducing thing?

There is a tea shop called "Jing Tea Bureau" - it is recommended to open next to the "No Hungry Sit", it has a deterrent effect.

I once passed by a fast food restaurant called "Eating Lounge" - at first glance, I didn't think it was a big deal. I thought to myself, "Oh my god, but the business seems to be pretty good."

"Fan Tong Shi Bar" - a very unique name of the restaurant. I don't know if many people go in to eat.

There is a hot pot restaurant in Nanshan, Chongqing, with a very vulgar name "Pig Pen Hot Pot". The place is indeed like a pig pen, but strangely the business is very good and it is very famous in Chongqing. ——Note that the pinyin for “pig pen hotpot” is zhuquan instead of zhujuan.

Lanzhou's "Baimao Restaurant" - this name can win sympathy and make people cry.

The third point is to fight in a group size

Our Chinese people have a specialty called "human sea tactics". In fact, this point can also be used in the name of the hotel. There are three or two stores in a centralized location, and the scale is formed through related store names, which makes it difficult for people to remember.

I have seen something in Jingdezhen that still leaves a deep impression on me: a porridge shop on a small street, called "Yia Porridge Shop", and a little further on there is another porridge shop, called "Yet Another Porridge Shop" , and walking a little further there is a third porridge shop called "Another Porridge Shop" - these three are probably chains.

A small roadside restaurant, with a tree in the room through the roof, then the name of the restaurant was called "One Tree Restaurant", and then, on this road, there was "Two Trees Restaurant" , "Three Trees Hotel" - makes people always want to go in and see if there are really two or three trees.

Also, next to the "Qiqiqi" restaurant is "Ba Ba Ba" and "Jiu Jiu Jiu" - could it be that the restaurant below is "Shi Shi Shi"?

Four The specialty of this store is that it is straightforward and never mince words. You can tell what is sold there just by looking at the name of the store. The straightforwardness of this store name often makes people walk through the door curiously.

A restaurant in Dongguan is called "Tang.COM" - traditional soup, Internet-like name, perfect combination!

"Yang Mansion", "Youchi Kitchen" --It has distinctive features and is catchy to read.

Beside the West Lake in Hangzhou, there is a snack shop called "Dianxian Noodles" - dim sum, rice noodles, noodles?

There is a noodle shop called "Guang Noodles", really They only sell noodles, and they taste so good—don’t go in if you want to eat dumplings.

A certain cake shop is called "Ou Cake Shop" - the Chinese transliteration of "OHMYGOD (my God)". This sentence has become the spoken word of many young people.

There is a small store in a corner of the Three Gorges Plaza in Shapingba, Chongqing. It has a big sign outside that says "There is a store here" - just look at the location. It's basically impossible to find this store, but the name makes up for it.

The fifth point is to recall the bitter memories of the past

Most of the restaurants with such names are theme restaurants, catering to people's nostalgia. Specifically, it can be divided into two types: one has a strong historical imprint, and mostly uses the former "production teams", "base areas" and "big canteens"; the other mainly shouts slogans, but be careful not to shout too many slogans. fire.

"Chaihuo Brigade Canteen", "Revolutionary Base", "Tianma Production Team" - belong to the first type, but it should be noted that the overall atmosphere of the hotel must match the name of the restaurant. For example, the names of the boxes in "Tianma Production Team 1" are "Fruit Forest Team", "Agricultural Machinery Team" and so on.

"Socialism is good", "diners are prepared", "advance with food" - belong to the second type. From these three names, we can find that store names must also learn to keep pace with the times.

The sixth point is that rhetoric is petty bourgeoisie

For a small restaurant that wants to appear tasteful and fashionable, the "petty bourgeoisie" of the store name is a good way to achieve this goal. . This kind of name must be tactful, leaving enough space for people to imagine, and occasionally play word games.

There is a "Ten-Kou Bird", do you know what it sells? It sells soy sauce duck - Shi-Kou Bird, also known as "duck". Total word-splitting game, but fun.

There is a Korean cake shop in Wudaokou, Beijing. It has a French name and the Chinese translation is "Tous Les Jours" - it is worth savoring.

The small restaurant opposite a certain school is called "Bu Zhidao"——Student A: What to eat? Student B: I don't know. So I went to eat Bu Zhidao.

“When I’m not in the office, I’m at home. When I’m not at home, I’m in a cafe.” This is also the name of a cafe—everyone in China must know this sentence.

Taboos in naming a store

Taboos in naming a store with an obscure meaning

An obscure meaning means that the pronunciation is too profound and cannot be understood by others. Just like choosing a rare word, although the meaning is good, no one understands it, and the meaning is meaningless no matter how good it is.

Enterprise and trademark names have functions such as indicating the nature of the enterprise and implying product functions, and are required to be highly readable. For example, according to "Guangming Daily": There is a naming museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Children's Names". But after the sign was put up, no one else understood it, so the shop owner quickly added the sign "Lanxi Corporate Culture Service" next to the store name to supplement it. What does it mean to "turn a stone into a sheep"? According to the ancient book "The Legend of Immortals": In ancient times, it was said that Huang Chuping's shepherd met a Taoist priest and led him to a stone chamber in Jinhua Mountain. When his brother first started looking for it, he saw white stones. When Chu Ping scolded him, all the stones turned into sheep. The name of a small shop that serves the public contains such a mysterious allusion. No wonder people can't understand it. Both are naming houses, "Yuan Ming Lu" and "Zheng Ming Zhai" are popular and evocative, and the store name itself is an excellent advertisement.

Don't use polyphonic characters when opening a store

< p>Using polyphonic characters in naming will cause great inconvenience to people just like using rare characters. The meaning itself is not clear enough. It is easier to name with polyphonic characters when the name has two or more pronunciations. People feel at a loss. For example, in Lehai Restaurant, the word "乐" has two pronunciations, one is LE and the other is YUE, which makes people wonder which pronunciation is better. For example, the following characters have two pronunciations: 行 (XING, HANG). , province (SHENG, , so as not to mispronounce it.

Don’t name your store with bad intentions

For example, you happen to be engaged in the manufacture and sale of cosmetics, so you want to register "Heroin" as a trademark. Let consumers name them to buy. Then you may enter the Trademark Office with excitement but come out in frustration! Because the word "heroin" has the same pronunciation and synonyms with drugs, which obviously violates the principle of good customs and habits.

Besides, the propaganda method is a bit too poisonous! It harms both others and yourself! Maybe you will reply: Foreign famous perfume brands are more "poisonous", like "OPIUM" and "POISON"? Why do they register through trademarks? Why are all the pretty girls in pink eager to try it? This can only be said to be due to the differences in Eastern and Western countries, customs, and political styles. For example, nude swimming and nude sunbathing are allowed abroad, but in China, the relevant units will immediately determine that you "endanger moral decency" or "violate good customs", which means the same thing.

Don’t use partial characters when naming your store

Trademark names are for consumers to call. The popularization of the characters should be taken into consideration. However, it is regrettable that some trademarks use different characters in their names. There are also some very serious problems with words. A certain soy protein powder factory named its soy protein powder, instant soy milk and other products as "Gang Feng". Not only ordinary farmers and citizens don’t recognize such a trademark, but perhaps even teachers in universities may not recognize it. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that products with such a trademark can sell well in the market.

The reason why some people use uncommon words to name them is because they think whether they can get a good name depends on whether they can choose a good word. Therefore, when it comes to naming, the first thing I want to do is to look up the "Kangxi Dictionary". As everyone knows, the actual situation is exactly the opposite.

A good name, like a good article, is about finding magic in the ordinary, rather than relying on uncommon characters, multi-stroke characters and variant characters. "Sitong", "Fangzheng", "Jinlinong" and "Master Kong" are all pleasant names, and none of them are common words. www.yw11.com Naming Network

Avoid similar names when opening a store

It seems to be a common problem among Chinese people to dislike other people's good things. You chose a three-character brand, so I tried to use the same two-character brand as you to confuse consumers. Your name is "Bomi" and my name is "×MI". If you are "Yikang", I will call you "Xkang"; if you are "Seven Stars", then I will become "X Star". The above is still the same and similar method of gentleness and elegance.

What’s even more disgusting is that some people even have homophones with you (with the intention of confusing everyone). For example, the service marks of several brands of washing powder are very "self-disciplined". It can not only completely distinguish itself from others, but also establish a unique brand style. For example, "Yi Shi Ling", "Bai Lan", "Lion King", "Tide", "Vitality", "Panda", etc., each of them has the common sense of keeping in common with each other (no words in the brands are similar. Or the same)! Among VCD player brands, it is obvious that they are too similar and similar to each other. At least the two brands "xx King" and "x Da" can easily confuse consumers.

Don’t use unlucky characters when naming your store

Unlucky characters are a big taboo in business naming. Because it not only gives the owner of the name a bad association, but more importantly, it affects others' acceptance of the subject, whether the subject is a person, a company, or a commodity, and even politics will be affected. On February 18, 1987, "Reference News" reprinted a message titled "In order to seek good luck, the Hong Kong Governor rectifies his name": "The Hong Kong government and London announced at the time that the 27th Governor of Hong Kong, Sir Wei Dewei, changed his name to Wilson Wei. He will arrive in Hong Kong on the afternoon of April 19 to take up his new post. He will be accompanied by his wife and 18-year-old son. The new Governor, who will turn 52 on Valentine's Day, has been pronounced "Wei Dewei" in Mandarin, which has been adopted by many Hong Kong people. Criticism of the wrong name change: Wei and Wei are two ghosts, and the homophonic sound of Wei is dangerous and symbolizes unlucky. The new Hong Kong governor decided to adopt the name change suggestion based on the opinions provided by the Hong Kong government. The spokesperson of the Hong Kong government explained that the above-mentioned new name was mainly Cantonese. The pronunciation is closer to his English name. The name Wei Yixin represents trust and protection, and Yi also means energy. "It is incredible that an unlucky name is related to people's acceptance of an official. It can be seen that. The impact is huge.

For a product, an unlucky name means it will lose a lot of business. It is said that a sales war broke out in Hong Kong between "brandy" (France) and "whiskey" (British). As a result, more than 4 million bottles of "brandy" were sold, but only 100,000 bottles of "whiskey" were sold, which was only a fraction of that of "brandy". In terms of quality and popularity, "whiskey" is no worse than "brandy", so why did "whiskey" fail so badly? After investigation and analysis, the problem lies in the Chinese translation of "whiskey".

"Whiskey" Even whiskey is scary, so who would want to buy it? And look at "Brandy", what a poetic and endearing name. From this example, we can see that when people buy items, they are not just shopping, but also buying an invisible thing. This is auspiciousness.