In response to media reports that melamine was detected in "White Rabbit" toffee exported by Shanghai Guanshengyuan Food Co., Ltd. in some countries and regions, on September 24, Shanghai Municipal Government Spokesperson Chen Qiwei said , At present, the Shanghai Inspection and Quarantine, Quality

Technical Supervision Department has launched further investigation into this organization.

Shanghai Bright Food Group decided on the 26th that although the domestic test results of the White Rabbit toffee produced by Guanshengyuan Company, a subsidiary of Guangming Food Group, have not yet come out, the company, in line with its responsible attitude towards consumers, will Domestic sales will be suspended starting today. This company has completely stopped exporting White Rabbit toffee, and some toffees that have been found to have melamine overseas are taking measures such as removing them from shelves and recalling them.

Ge Junjie, deputy general manager of Bright Food Group, said that after news came out in Singapore that some White Rabbit toffees were found to contain melamine, Bright Food Group took it very seriously and immediately listened to the relevant report from Guanshengyuan Company. At the same time, an incident emergency leadership group was established.

According to him, Guangming Group has currently adopted a series of relevant countermeasures: first, to completely stop the export of White Rabbit toffee; second, to deal with problematic toffee detected overseas by referring to relevant national departments. Regarding the relevant procedures of milk powder and liquid milk, we will promptly implement measures such as removal from shelves and recalls; third, relevant domestic testing is in progress, and the results have not yet been released so far. However, as a precaution, domestic sales will be suspended from the 26th.

Ge Junjie said that the White Rabbit toffee incident and the individual problems with Bright Dairy’s milk powder and liquid milk outside of Shanghai have had a certain impact on Bright Food Group. This is a profound lesson that should be taken as a warning. In the future, we must effectively strengthen the concept of "providing consumers with healthy, safe and high-quality food" and strengthen food safety safeguards.

About White Rabbit Milk Candy

The predecessor of White Rabbit Milk Candy originated from the "Aipixi Candy Factory" in Shanghai in 1943. The businessmen of the company tried the British milk candy at that time and thought it tasted good. After half a year, they copied their own brand of domestic milk candy. The packaging uses a red Mickey Mouse pattern and is called "ABC Mickey Mouse Candy". Because the price is cheaper than imported products, it is widely loved by the public. Until the 1950s, the candy company was nationalized, and Mickey Mouse was regarded as a symbol of worshiping foreigners. Therefore, the packaging pattern was changed to a white rabbit, and it was used as a gift product for the 10th anniversary of the People's Republic of China and the National Day in 1959.

White Rabbit Milk Candy is a milk candy produced by Guanshengyuan in Shanghai, Mainland China. It has been popular with people all over the world since it was launched in 1959. The trademark is a jumping white rabbit, and the image is deeply rooted in the hearts of the people.

Honors received by White Rabbit Milk Candy

1. In 2004, the "White Rabbit" brand was rated as a Chinese famous brand

2. In 2004, the "White Rabbit" brand "Rabbit" candy was rated as a national inspection-free product

3. In 2003, "White Rabbit" toffee won the first batch of Shanghai origin mark registration certification

4. In 2003, Shanghai Crown Shengyuan Food Co., Ltd. won the Shanghai Quality Gold Award Enterprise

5. From 1995 to 2004, the "White Rabbit" brand was rated as a Shanghai famous brand product for ten consecutive years

6 , Since 1998, the "White Rabbit" brand has been recognized as a famous trademark in Shanghai

7. In 1995, the "White Rabbit" candy won the first place in the "Golden Bridge Award" for the best-selling domestic products in the country

8. Since 1993, the "White Rabbit" brand has been recognized as a well-known trademark in China.