Some clients may think that there should be no charge for trademark search, and some agencies also think so against their will. However, for the vast majority of agencies, trademark search charges are a matter of course, and there is no right to charge or not. The problem is just a question of how to collect more and less.

Frankly speaking, charging for trademark search and analysis is a manifestation of the agency's responsibility, because trademark search and analysis is the most important step in the entire trademark registration application process, which affects the client's decision whether to apply, to a certain extent. Determines the possibility of trademark registration. If the agency's fee is a sign of responsibility, then the client's fee is a sign of emphasis.

Trademark database query must first determine the specific categories and groups, as well as whether there are cross-retrieval problems in some groups or some product items, and secondly, a comparative analysis of the similarity between the prior trademark and the query trademark , these two points are highly experiential tasks that require a long period of accumulation of knowledge and experience to be successfully completed. This also understands why the parties concerned should choose professional personnel from professional institutions. The accumulation of knowledge and experience cannot be achieved overnight. In other words, a professional and mature trademark requires several years or even longer of accumulation and tempering.

Of course, manual trademark search is also a physical job. Try to imagine that when there are hundreds or even thousands of prior trademarks, you need to compare each prior trademark with the searched trademark, and It does take a lot of energy to make quick judgments based on existing expertise and experience. If you are not in excellent health, you really can't do this job. No wonder some colleagues ridicule that trademark agency is not only mental work, but also physical activity. Of course, we would think that it is mental work that requires a lot of physical effort.