Xiaomi applied for a Pinyin trademark and gained public attention. In fact, not only Xiaomi, but also large companies and enterprises are constantly applying for trademarks. Regarding the trademark incident, many people only know that it is profitable, saying that someone can make a lot of money by buying it. But few people know the origin of Alibaba’s Juhuasuan trademark. Since this incident, more and more people have engaged in porcelain fraud. If companies want to protect their trademark rights, they can only register as soon as possible. 1. Juhuasuan in 2009

Juhuasuan is a brand owned by Ali. As early as one month before Ali used it, a person in Qingdao happened to register the trademark. If you want to do business, it will be easier for others to remember. This is not a ploy, Ali showed up earlier than others. And he registered trademarks to do business, which led to Alibaba's subsequent failed applications for a series of "Juhuasuan" trademarks. Originally, when this gentleman saw Ali using it, he had nothing to worry about and didn’t think too much. But later, a financial company came to him and said that someone was willing to use 16.18 million to obtain the trademark. With one unintentional move, he directly turned himself into a millionaire, all thanks to the registration of a trademark. 2. Trademark collision. Juhuasuan? It can only be regarded as a coincidence. No one was early when Ali used it. But I have already launched this brand and done the publicity and promotion. It is not cost-effective not to use it. After many people saw this incident, they also wanted to imitate such behavior. So they began to register a large number of trademarks, and some companies rushed to register those that they didn't have. They don't even let go of the names of celebrities and internet celebrities. A large number of porcelain-related incidents have caused companies to gradually begin to pay attention to trademarks. Celebrity agencies have also begun to register various types of trademarks, even memes about celebrities. 3. Large companies take precautions before they happen

Large companies are now beginning to register trademarks. Some have been launched but have not yet been registered, some are related to content, and some are paving the way for the future. Nowadays, more and more trademarks are registered, and the duplication rate is quite high. Registering yourself first will have many benefits for future development.