This is the name of the official WeChat account, which needs to be filled in carefully. Names can be associated with brands and product words, making it easier for netizens to know what products they make and what the company's brand is. The name of the applet should be related to its own business scope and should not involve sensitive words. This is the registered name of the company.
The official platform of WeChat program has also issued relevant regulations on certification. Accounts of government, media and other institutions must pass WeChat authentication, and accounts of enterprise types can decide whether to apply for WeChat authentication according to their own needs. The difference between WeChat program authentication and WeChat official account authentication can be found mainly through careful relevant regulations.
Extended data:
The main value of WeChat is to improve the service awareness of enterprises. On the WeChat public platform, enterprises can provide better services. There are many ways to operate the scheme, which can be the third-party developer mode. It can also be a simple editing mode.
No matter which mode, the WeChat public platform here suggests that everyone win with content, don't brush fans at will, and it is easy to seal the title.
Group push: WeChat official account actively pushes important notices or interesting content to users.
Automatic reply: The user actively obtains regular messages from WeChat official account according to the specified keywords.
Communication between 1 and 1: The company provides users with dialogue and answer services between 1 and 1 for users' special questions.
You can log on to the WeChat public platform, register a public WeChat account, and confirm to be a public account user.
The Chinese name of the application can be repeated. You don't need to worry that someone has registered your official WeChat account, but the micro signal is unique and cannot be modified.
After confirming the public account, enter the background of WeChat public platform.
Backstage is simple.
It mainly includes real-time communication, message sending and data management. Users can manage their fans in groups and communicate in real time in this interface.
References:
Baidu Encyclopedia-WeChat Public Platform