Graphic design is also called visual communication design. The definition of graphic design generally refers to artistic and professional nature. Graphic design refers to design activities in a flat space. It mainly involves the design of each element in a two-dimensional space and the layout design of the combination of these elements, including the use of font design, layout, illustrations, and photography. The core of all these contents is to convey information, guidance, persuasion, etc., and its expression is achieved with modern printing technology. Design is an artistic creative activity based on a commercial environment that is purposefully carried out by an individual designer or a design group that is different from art. Design is a kind of work or profession, and a modeling activity with aesthetic, use and commemorative functions. Design is based on business and the public, and serves them, thereby generating commercial value and artistic value, which is different from the scope of individual or partial group appreciation of art.

Graphic design, also known as visual communication design, uses "visual" as a way of communication and expression, creating and combining symbols, pictures and text in a variety of ways. Make a visual representation that conveys an idea or message. Graphic designers may use professional skills in typography, visual arts, page layout, computer software, etc. to achieve the purpose of the creative plan. Graphic design can usually refer to the process of making (designing), as well as the final finished product.

Common uses of graphic design include logos (trademarks and branding), publications (magazines, newspapers and books), print advertising, posters, billboards, website graphic elements, logos and product packaging. For example, product packaging may include a logo or other artwork, organized text, and pure design elements such as consistent images, shapes, sizes, and colors. Composition is one of the most important characteristics of graphic design, especially when the product uses pre-existing materials or a fusion of multiple elements.