On January 1, 1987, Gome Electrical Appliances established its first small store of less than 100 square meters in Beijing, mainly selling various household appliances.
At present, Gome Electric Appliances has become a well-known trademark in China and has developed into the largest home appliance retail chain enterprise in China, ranking 22nd among global commercial chains. It has more than 270 directly-operated stores and more than 40,000 employees in 100 domestic cities such as Beijing, Tianjin, Shanghai, Chengdu, Chongqing, Xi'an, Guangzhou, Shenzhen and Hong Kong, and has become the largest distributor in China of many well-known home appliance manufacturers at home and abroad. . Among the top 30 chain stores in China in 2004 announced by the Ministry of Commerce, Gome ranked second with a value of 23.88 billion yuan, and once again topped the list of home appliance chains, continuing to lead China's home appliance retail industry. At the end of 2004, Gome Electrical Appliances basically completed the network construction of the primary market in mainland China, while expanding to the wealthier secondary and tertiary markets, and set a goal of achieving sales of 120 billion yuan in 2008.
In November 2003, Gome Electrical Appliances set up a branch in Hong Kong. It has now successfully grown to seven branches, taking an exploratory first step in developing overseas markets. It also indicates that Gome Electrical Appliances will eventually enter the international market. . In June 2004, Gome Electrical Appliances was successfully listed in Hong Kong. In the selection of "2004 Rich Hundred Popularity List and Brand Influence", Gome Electrical Appliances ranked second among the most influential enterprises.
In the course of 18 years of development, Gome Electric has continuously summed up its experience and formed the business philosophy of "Businessmen have no boundaries, and integration is the best"; it has created "modest industry leaders" and " The brand image of "Cost Control Expert", "Consumer Expert and Service Expert", and "Supply Chain Management Expert" has formed a talent strategy of "equal emphasis on selection, employment, training and retention".
Today, Gome Electric Appliances is far ahead in the industry in terms of chain level, management level, operating performance and corporate culture construction. It has become the number one brand in China's home appliance retail industry and is moving towards "becoming The long-term strategic goal of becoming the world's top home appliance chain retail enterprise continues to advance rapidly.