In poster design, graphics-text-proportion-color are all very particular and all are indispensable! Today we will explain to you the key points of color matching! Friends who don’t know how to design and color posters can follow along and learn! After you learn it, you can apply it to your own poster design. What are you waiting for? Let’s learn together ~ More visually impactful color matching techniques for poster design: Usually, colors that are 120 degrees to 180 degrees apart on the color wheel are called contrasting colors. Because contrasting colors are far apart on the color wheel and have large color differences, the visual effect is strong and distinct. The most typical contrasting colors are "yellow-red-blue" and "orange-purple-green". 1. Yellow + Red Yellow and red are warm colors. There are adjacent colors (orange) on the color wheel. Yellow has high brightness and red has low brightness, so the color matching of red and yellow has strong coordination and contrast. . 2. Red Ten Blue Red is the warmest color on the color wheel, and blue is the coldest color. The combination of red and blue forms a strong confrontation and has a strong visual impact. 3. Yellow + Blue Low-brightness blue looks low-key and dull, but after adding a high-brightness contrasting color (yellow), it will form a high contrast and the visual effect will be bright and strong. 4. Orange + Green The contrast between green and orange is relatively soft. When paired together, the picture is full of the breath of nature, giving people a natural, fresh and energetic feeling. 5. Orange + Purple Orange and purple have a strong contrast, which can highlight their respective color characteristics and make the picture lively and eye-catching. Bright warm orange paired with cool purple can balance the picture very well. 6. Green + Purple Purple is mysterious and mature, while green represents hope and freshness, and is a more dreamy color palette. Notes on color matching: Since contrasting colors have strong contrast, the sharp contrast effect can bring rich visual layers and strong visual impact. However, it is difficult to control the color matching, and it is easy to produce an uncoordinated, messy, and dazzling feeling. Colors can be reconciled through the following methods: 1. Control the color ratio of the screen. The closer the ratio is, the stronger the sense of conflict. If you want to make the screen more impactful, you can make the contrasting colors closer in proportion to each other. The closer the two are, the stronger the conflict will be, and certainly harder to control. 2. Reduce the brightness and saturation to reconcile its antagonism. On the basis of keeping the hue unchanged, changing the brightness and purity of the contrasting color not only retains the characteristics of the contrasting color matching, but also reduces excessive visual stimulation. 3. Add black, white and gray to buffer its strong confrontation. Black, white and gray are universal harmonious colors. If you want the image to be calm, add black. If you want your piece to be transparent, you can add white. If you want to keep it neutral, you can use gray. The above has explained in detail the key points and precautions for poster design and color matching. How about it? Has everyone learned it? If you are still troubled by the color matching of poster design, you might as well try these color matching methods for design and production! If you want to learn more poster design skills, follow and search for poster design to get relevant tutorials~

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