1, brand positioning: Ralph Lauren is an American high-end fashion brand. Polo is a relatively young mid-range brand.
2. Product line: Ralph Lauren's product line covers men's and women's clothes, shoes, leather goods and accessories. Paul is mainly casual clothes, such as POLO shirts and sweaters.
3. Style: Ralph Lauren's design style emphasizes classics and traditions, while Paul pays more attention to fashion and trend elements.
4. Target consumers: Ralph Lauren's target consumers are mainly high-end consumers and fashionistas, while Paul pays more attention to the youth market.
5. Price positioning: Ralph Lauren's price positioning is relatively high, and Paul's price positioning is relatively close to the people.
Generally speaking, Ralph Lauren and Paul are different in brand positioning, product line, design style, target consumers and price positioning.