Answer The basic function of a trademark is to differentiate its company's products in the same industry. Registering a trademark will obtain the exclusive right to the trademark. Registered trademarks in the same industry are protected by law. At the same time, a registered trademark, as an intangible asset of the enterprise, will continue to increase in value with the creation and promotion of the corporate brand and the improvement of the visibility of the company's products. Especially for brands that hope to become bigger in the future, they must first register their trademarks to ensure long-term development in the future. Moreover, registering a trademark can also be regarded as a relatively good investment. If the company changes industries and does not want to use the previous trademark, it can still be transferred and generate profits. Moreover, registered trademarks can be pledged for loans based on their value, helping companies with capital turnover. To sum up, registered trademarks are the cornerstone of enterprise development. Without a successfully registered trademark, it is difficult for an enterprise to become stronger and bigger. Even if it becomes stronger and bigger, it will cause great losses because the trademark is not registered. Accurately promote the company's own brand, so that the company can rise rapidly in the same industry and take off to determine its important position in the same industry.