1, 1993, Mr. Huang, the founder of the brand, discovered the huge business opportunities of Rhodiola sachalinensis from the evaluation of the special medical value of Rhodiola sachalinensis by the original space medicine and the domestic military medical research data, and began to investigate the data of Rhodiola sachalinensis on the Qinghai-Tibet Plateau. He was also responsible for the research of the national torch plan project "Rhodiola and its preparation", and established a sapphire pharmaceutical company in Chengdu High-tech Zone, Sichuan Province, and a sapphire industrial company in Shenzhen, engaged in the extraction of Rhodiola and the development, production and research of drugs and moisturizing products.

2. 1997 Established Shenzhen Sapphire Industrial Co., Ltd. Cosmetic Factory in Shenzhen, and obtained the hygiene license issued by Guangdong Provincial Health Department: (97) Wei Zhuang Zhunzi No.29 -XK 140 1, and the production license issued by the State Quality Supervision, Inspection and Quarantine Bureau: XK16-KLOC.

3. 1998, Jing Tian Lixue's first series of professional hand care products went on the market, taking "hand care" as the slogan, becoming a pioneer in the field of hand care and facial makeup in China.

4. 1998 registered the trademarks of Shenzhen Meilihang Cosmetics Co., Ltd. and Meilihang Cosmetics Co., Ltd., aiming at creating an innovative marketing model of cosmetics: "Beautiful preservation, lifetime enjoyment".

5. In 2000, Shenzhen Sapphire Industrial Co., Ltd. and Xizang Autonomous Region State-owned Assets Management Co., Ltd. jointly established Tibet Meilihang Technology Industrial Co., Ltd. in Lhasa, becoming a high-tech enterprise in Tibet. Combine the resources and policy advantages of Tibet and Shenzhen to create a natural skin care brand in Tibet.

6. From 65438 to 2005, Jing Tian Lixue brand products have established stable market terminals and good reputation in more than ten provinces and cities such as Beijing, Chengdu, Silver, Hunan and Shenzhen. 1998 won the "Outstanding Achievement Transformation Project Award" and "Top Ten Cosmetic Brands in Shaanxi Province" in the 10th Hi-Tech Fair, and 20 12 won the "Top Ten Brands with the Most Growth Potential in China".