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What do you need to pay attention to in trademark registration for start-up companies?
1. Color of the trademark applied for registration

Most registered trademarks are black and white. After successful registration, the colors can be used by themselves, and they can be matched as they want. However, if you apply for a color trademark at the beginning, after the registration certificate is issued, you must use it in strict accordance with the trademark approved for registration, and you must not change it. Therefore, Xiao Bian suggested applying for a black and white trademark to avoid some subsequent problems.

2. Font of the trademark applied for registration

As we all know, China has a long history of development, and there are various fonts and forms. Therefore, in trademark management, we generally adhere to the principle of using whatever font is registered. If there is little change, for example, if the registered font is handwritten, but it is printed in use, it will not affect the normal use of the trademark.

3. Description of trademarks

(1) When submitting a trademark application, if Chinese and English are artistic designs, it is necessary to explain the formal writing.

(2) If the application is a combination of English and Chinese, the similar application in English has come first, so when we write the description, we can associate it with the Chinese, and the Chinese is the main identification, which will improve the pass rate of English.

(3) Many customers like to add suffixes related to products or services, such as * * Optoelectronic, which is registered on LED lamps. Generally speaking, it is to give up the exclusive right of "Optoelectronic". However, if the trademark * * Optoelectronic is registered on products unrelated to Optoelectronic, sometimes it is useless even to give up the exclusive right, and the whole trademark may be rejected because of the inconsistency of these two words. Therefore, in general, it is not recommended to add these suffixes. First, register the characters with significant parts. After the application is successful, these suffixes can be added for use.

4. Choosing specific product items

Trademarks are divided into 45 categories, and the Classification of Services and Commodities is a reference book to help you choose specific product items. The principle of trademark registration in China is that a trademark applies for registration in one category and submits an application form, which is called one table and one category. A trademark applies for registration in two categories, submits two application forms, and so on.

to register a trademark in one category, you can choose 1 product items. First, when choosing a product, you should choose your main product, which we call "core product". Secondly, you should expand the scope of protection. Each major small group chooses a product for enclosure protection. Another advantage of the group is that if some products are rejected, some products can get certificates. (Note: If more than 1 product items are selected for a trademark in a category, the Trademark Office will charge an additional fee for each additional item. )

It takes about 13 months to apply for trademark registration. China's trademark law is based on the principle of application first, that is, whoever applies first is the one who applies first. Therefore, applying for trademark registration should be carried out as soon as possible! Perhaps the trademark registration collected in this article today is not comprehensive enough, and more experience posts will be shared in the future, hoping to help friends in need.

5. Applying for trademark registration

According to the provisions of Article 4 of the Trademark Law, the main qualifications of domestic trademark registration applicants applying for commodity trademarks and service trademarks are: "natural persons, legal persons and other organizations."

a) natural person refers to an individual with civil rights capacity and capacity for civil conduct, including China people, foreigners and stateless persons. (At present, a natural person needs to rely on an individual business license to register a trademark)

b) A legal person refers to an organization that has the capacity for civil rights and civil conduct and enjoys civil rights and obligations independently according to law, and must be: ① established according to law; (2) having the necessary property and funds; (3) having its own name, organization and place; (4) be able to bear civil liability independently.

c) Other organizations refer to organizations that are legally established, have certain organizational structure and property, but do not have the qualifications of a legal person, such as privately-owned enterprises, individual partnerships, partnership joint ventures, Chinese-foreign contractual joint ventures and foreign-funded enterprises that are legally registered to obtain business licenses; Branches of China People's Bank, specialized banks and China People's Insurance Company; Township, street and village-run enterprises that have been approved to register and obtain business licenses; Other organizations that meet the conditions prescribed by law.