Neutral packaging means that the country of production, place of origin, factory name, trademark and brand name are not indicated on the inner and outer packaging of the product. Customized neutral packaging means that the country of production, place of origin, and factory name are not indicated on the inner and outer packaging of the product, but the buyer's designated trademark or brand name must be indicated. Neutral packaging includes two types: unbranded neutral packaging and branded neutral packaging. The former means that there is neither the country of production nor the name of the manufacturer, nor a trademark or brand on the packaging; the latter means that there is only the buyer's designation on the packaging. trademark or brand, but no country of production and manufacturer name.

The opposite is brand packaging:

Brand packaging certainly highlights the brand name of the manufacturer. The purpose of good brand packaging is to differentiate one's own products from other local products and attract consumers. Consumers beware. Let consumers feel the buzz as soon as they come in contact with it and have the desire to buy. Highlight the brand effect and increase the reputation of the manufacturer.