The differences are as follows:

1. Different definitions

1. Well-known trademarks are officially recognized by the Trademark Office of the State Administration for Industry and Commerce of China according to the application of the enterprise. A type of trademark that is widely known to the public in China and enjoys a high reputation.

2. National Famous Brand is an award given by the General Administration of Quality Supervision, Inspection and Quarantine to outstanding mainland enterprises. Its logo is circular with two S shapes in the middle. The "Chinese Famous Brand" logo has been in use since 2001.

2. The enjoyment time is different

1. The Chinese famous brand logo is valid for five years. Review every five years.

2. China’s well-known trademark shall be used permanently.

3. Different entities

1. The agencies that identify well-known trademarks in China are the Trademark Office of the State Administration for Industry and Commerce and the Trademark Review and Adjudication Board. According to the judicial interpretation of the Supreme People's Court, the People's Court can determine whether a trademark is well-known.

2. The evaluation agency for Chinese famous brands is the China Famous Brand Strategy Promotion Committee, which is supervised and managed by the General Administration of Quality Supervision, Inspection and Quarantine. The "Name Recommendation Committee" is a non-permanent organization, and the China Federation of Industrial Economics is responsible for its daily Work.

4. Different standards

According to the provisions of Article 14 of the Trademark Law, the following five factors are considered in determining a well-known trademark:

1. Relevant The public’s awareness of the trademark.

2. The duration of use of the trademark.

3. The duration, procedure and geographical scope of any publicity work for the trademark.

4. Records that the trademark is protected as a well-known trademark.

5. Other factors that make the trademark famous.

According to the "Measures for the Administration of Chinese Famous Brand Products", the conditions that Chinese famous brands should meet are:

1. Comply with relevant national laws, regulations and industrial policies.

2. The physical quality is in a leading position among similar products in the country and has reached the international advanced level; the market share, export exchange rate and brand awareness are among the top among similar products in the country.

3. Annual sales, realized profits and taxes, industrial cost and expense profit margin, and total asset contribution rate rank among the top in the industry.

4. The enterprise has advanced and reliable production technology conditions and technical equipment, and its technological innovation and product development capabilities are at the forefront of the industry;

5. Products adopt international standards or advanced foreign standards. Standard organization production.

6. The enterprise has a complete measurement and testing system and measurement assurance capabilities.

7. The quality management system is sound and operating effectively, and no major quality liability accidents have occurred.

8. The company has a complete after-sales service system and high customer satisfaction.

Five differences in awareness

1. Well-known trademarks usually refer to trademarks that enjoy a high reputation in the market. It is a legal concept. It is produced after strict legal procedures. It is determined by judicial organs or administrative departments in accordance with the law, and its purpose is to resolve conflicts of trademark rights and protect the legitimate rights and interests of well-known trademark owners.

2. Famous brands are the common names used by the general public for those trademarks that have a high reputation in the market. They are generated through the evaluation of civil society groups or relevant industry management departments, and their purpose is to be awarded to enterprises. It is an honor and does not have any legal status, nor is it recognized by the trademark authorities and judicial authorities of other countries.

6. Evaluation Criteria

1. The basis is different. China Famous Brands are assessed based on Order No. 12 of the General Administration of Quality Supervision, Inspection and Quarantine, "Measures for the Administration of Chinese Famous Brand Products." Its legal and regulatory basis are the "Product Quality Law" and the "Quality Promotion Outline" of the State Council.

Well-known trademarks are recognized in accordance with Order No. 5 of the State Administration for Industry and Commerce, "Regulations on the Recognition and Protection of Well-known Trademarks". Its legal and regulatory basis are the "Trademark Law" and the "Trademark Law Implementation Regulations" of the State Council.

2. The objects are different. Chinese famous brands are about quality, and well-known trademarks are about trademarks. Chinese famous brands are only judged on physical quality - that is, product quality.

The recognition objects of well-known trademarks include not only commodity trademarks, but also service trademarks. Its scope covers goods trade and service trade, which is wider than Chinese famous brands. At the same time, Chinese famous brands only apply to products made in China; well-known trademarks apply not only to Chinese trademarks, but also to foreign trademarks.

Extended information

1. The degree of recognition and protection policies are different internationally

1. China’s well-known trademarks are concepts recognized by law around the world. It is specially protected by international conventions such as the Paris Convention for the Protection of Industrial Property and the Agreement on Trade-Related Aspects of Intellectual Property Rights.

2. Chinese famous brands are only protected domestically.

2. Different legal basis for recognition

1. The basis for recognition of well-known trademarks in China is the Trademark Law and its Implementing Regulations.

2. Chinese famous brands are based on the "China Famous Brand Production Management Measures" issued by the General Administration of Quality Supervision, Inspection and Quarantine.

Baidu Encyclopedia: China's Well-known Trademarks

Baidu Encyclopedia: China's Famous Brands

Baidu Encyclopedia: Well-known Trademark Recognition and Protection Regulations

Reference Materials Source: Baidu Encyclopedia: Quality Promotion Outline