A foreign wine, a culture
There is a story behind every foreign wine, which represents a foreign culture. Culture plays an important role in promoting foreign wine in China.
Brandy originated in France and was made by re-distilling wine. Cognac is the best quality brandy. Cognac is a transliteration of Cognac, a city in the south of France. The brandy produced in this area is called cognac, which is known as the "king of brandy".
Remy Martin, Martell and Hennessy are all famous cognac brands. In 187, Emile Réy Martin chose Sagittarius as his trademark, and he himself belongs to Sagittarius (Sagittarius, from November 23rd to December 21st every year). Sagittarius can be said to be a symbol of the birth of cognac, because the distillation season of cognac began at the end of November.
Whisky The word "whisky" comes from the old Celtic word "uisge beatha", which means "water of life". Scotch whisky is world-renowned for its taste and fragrance, and it is the highest-selling whisky in the world. The most famous brands are Chivas, Royal Salute, Johnnie Walker, Jack Daniel's, Jim Beam and so on. Scotch whisky can be divided into three types due to different raw materials and manufacturing methods: Malt Whisky, Grain Whisky and Blended Whisky. Blended whisky is the best seller, Chivas Regal and Royal Salute are all blended whiskies.
Rum is native to Cuba. It is fermented from sugarcane and has a pure and clear taste. It is suitable for all kinds of soft drinks. Rum is sweet, also known as sugar liquor, which is a by-product of sugar industry. The darker the wine, the longer the year. Rum can be drunk directly with ice, but it is also widely used for mixing wine. The famous brands of rum are: Bacardi rum, Meyer black rum, Captain Morgan and so on. Rum, like Castro, is a symbol of Cuba.
Gin is made of juniper, which is colorless and transparent, with pine nut aroma and slightly sour taste. This wine was originally brewed to prevent malaria. It has the effects of invigorating stomach, relieving fever and diuresis. But later, it gradually surpassed the medical use and became a favorite drink of the general public.
Vodka is made from grains or potatoes by distillation. The alcohol concentration is as high as 95 degrees, and then it is diluted to 4 ~ 6 degrees with distilled water. Common brands of vodka are Polskaya, Cossack, Minov and so on.
Tequila is produced in Tequila, a small town in Mexico, with a lily plant called Agave as the raw material. A long time ago, it was deeply loved by Mexican Indians. Tequila has an alcohol content of about 45, which is mostly used to make cocktails, but Mexicans often regard it as pure drink. Two hundred years ago, Jose Antonio Cuervo brewed tequila by exclusive distillation in Tequila town, which was highly praised. Today, Jin Kuaile is the first brand of tequila.
On wine tasting
Some people say that wine tasting is a good channel for tasting history and culture. In modern cities, there are more and more occasions for wine tasting. At business banquets or social gatherings, foreign wine often becomes a tool and topic for people to communicate. Sometimes, it can even act as a catalyst to promote business contacts. For example, when talking with people in Europe and America, if you can tell some stories about foreign wine, it is possible to deepen each other's goodwill. Frequent communication with people in the wine industry is a good way to increase your "wine experience". We invited some wine experts to talk about their views on wine for readers to share.
Shen Yuhui, the boss of Fulong Company, has been selling wine in mainland China for more than ten years. He said, "I will insist on being a pioneer in the spread of wine culture so that everyone can share my feelings and happiness." "We sell not only wine, but also an elegant and fashionable healthy lifestyle." The products he selected sell well in China, and some of them have won international awards.
Shen Yuhui also said, "I like wine as much as I like beautiful women. Wines from different countries are like women of different styles. " Personal tastes and preferences are different, and the same bottle of wine has different tastes in different people's mouths. There is no difference between good wine and bad wine, only taste.
Shen Yuhui fell in love with wine while working in Australia. Once, when he returned to China for inspection, he found in Guangzhou that many wines were "dead" in the warehouse for a few hours because the importers didn't understand wine because of poor preservation environment (the preservation temperature of wine should be between 15 and 2 degrees Celsius). He said: "Wine is alive and delicate." As a result, he started to import wine, and it was beyond his control. In his mind, wine is no longer a commodity, but a part of life.
Investment Grade Wine (IGW) refers to wine that can be stored for a long time and increase in value with time. Only less than 1 kinds of wines can become investment-grade wines. Wine with aging potential is not necessarily investment-grade wine. Like any investment commodity, the price of investment-grade wine cycles up and down, and the purchase time is very important. Investing in wine, like other investments, is not guaranteed to make a steady profit. The biggest advantage of investment-grade wine is that you can enjoy the wine even if the time is not good or it is not suitable for sale. This is not available in investing in the stock market.
Berry Bros & Rudd（BB& R) is a British wine company with a history of more than 3 years, and its customers are mostly celebrities and politicians. It is also a long-term British royal wine supplier. The company's products are printed with the logo of the Queen of England. With a history of more than 3 years, BB&; R is very abundant in wine source. Sun Xitai is BB&; R, the general agent in China, said, "We are like a' wine bank' here, which ensures that customers' needs can be met to the maximum extent. Our library is very large, so you can find wines that many suppliers can't get. "
there are many fine wines in the world. For friends who are interested at first, you can remember some of the most famous places of origin first. For example, Bordeaux, France, where all the expensive wines come from. Among them, Chateau Lafite in France is the best, and other excellent ones are Latour and Mutong. There are also some good wine-producing areas around Bordeaux, which are not so famous, but the wine is also very good. France has a winery rating system, but the classification of wineries does not completely determine the status of wine, because the year of production is also very relevant, and the price of wine will be adjusted at any time according to market changes.
Xue huayi from Beijing office of golden joy international group said, "tequila has been in China for some years. golden joy has carried out a lot of promotional activities and knowledge training in China market, and the consumer groups who know and recognize tequila are gradually expanding, and young people have driven the global sales of tequila. The sales of tequila in China are showing a significant increase year by year. "
Alcoholic drinks are diversified in the international market, and consumers are choosing their own alcoholic drinks and drinking methods in a diversified way. Tequila is a party wine, a happy wine, and leads countless fashion trends, so it shows the characteristics of fashion items and becomes a part of the lifestyle of fashion groups. Golden Happy Tequila won the 1th honor in the global wine competition in 26, accounting for 35% of the sales of similar brands.
The CRT Association of Mexico (the tequila industry organization) strictly stipulates that only the tequila Blue Agave grown in Tequila, Mexico can be called tequila. The authenticity of tequila can be identified by whether the bottle label has NOM plus a specific number granted by the CRT Association of Mexico. The raw material of tequila is the agave plant, which has a long growth period and takes 8-1 years to harvest and be used for brewing, which is different from the one-year plants used in ordinary wine.
Jin Kuaile's concept of "happy life", coupled with excellent quality, vitality, wonderful and fashionable life, is attracting the vast number of fashion consumers. As one of the important representatives of Mexican culture, Jin Kuaile has also done a lot of work to promote the two-way communication between Chinese and Mexican cultures. Tequila brings two distant countries together.
China's wine market is moving forward steadily under the market economy. Among the two major consumer groups, high-end business people and fashion people, the appeal of foreign wine has obviously increased, and foreign wine is no longer a prop in the hands of nouveau riche. The topic we are discussing now is: Is foreign wine pure or mixed? The mainstream society in Chinese mainland has accepted it, and foreign wine is enriching our life.