For the post-natal recovery franchise stores, the essence of joining is to copy the successful experience of the headquarters. Only a strong headquarters can bring successful experience and mature profit model to franchise stores.
How long has the enterprise been established, the business of direct stores is good, and the qualifications are incomplete! There are many franchisees in the market, boasting about the franchise model under the guise of being the first in the country. In fact, it is an "all-in-one" operation: no physical store, no technology and no management experience. Without the successful operation of direct stores, how can we gain successful management experience, exaggerate publicity and ask ourselves if it is embarrassing? I've only been established for a few years, and I'm still immature. How to help other franchisees?
The technology of any industry needs to keep pace with the times, and the skills of employees should be constantly trained and updated to meet the changing needs of customers. This is especially true for postpartum recovery.
Newcomers who resume opening a shop after childbirth can resume opening a shop after opening a room as long as they grasp the "four customs", namely, financial customs, product customs, talent customs and marketing customs:
Finance: Balance store investment and store expenditure. Don't invest in figures, invest in profits. How long can this store last after the financial collapse! The headquarters designed the course of investment promotion planning, not for attracting investment to join, but for the result of the store's survival, avoiding market risks and considering every influencing factor for the franchisee's early investment promotion planning.
Product clearance: get through the product quality effect, achieve customers with customers, the effect is hard, the store is hard, and the competition is emboldened. After the products are cleared, the store can grow bigger. All products are always quality-oriented: brand products have been put on record by ISO900 1 Quality Management and Supervision Administration. The national regulatory authorities can inquire about the products, and the results are good. Only when the boss is confident and the employees are confident, can we influence the customers and make the store customers develop steadily!
Talent Pass: Now it is not a question of the number of talents, but whether there is a systematic talent training, which will be stronger after closing the store! Beautiful mother operation management training system: from professional technology to personnel management and team building. The headquarters should be vertical, innovative, landing and leading the store terminal. Only the excellent healthy producers in the store will have high-quality customers! Storefront can achieve performance climbing, storefront fission, quality customers value service and effect first!
Marketing: transform the boss's marketing ability into the team's marketing ability, and realize the self-circulation of the store team's marketing ability! Economic value must be presented through professionalism, and only professional speaking can retain customers. During the epidemic period, the headquarters provided store operation guidance, formulated a comprehensive marketing plan in view of the continuous surge in online performance, and put the responsibility on people, so that stores could maintain customers during the epidemic period, but their performance could grow steadily.