Turtle can be eaten all over the body, especially the soft part hanging on the turtle, which is called "turtle skirt". It is the freshest, tenderest and most delicious part of soft-shelled turtle. Its meat quality is easy to digest and absorb, and it produces high heat and rich nutrition. Generally, it is made into "turtle soup" for drinking, and it can also be made into delicious food for people to enjoy. There is a folk saying that "carp eats meat and turtle drinks soup", which means that the purpose of eating carp is to eat its meat, while the purpose of eating turtle (commonly known as "turtle") is to drink soup. Because soft-shelled turtle is rich in nutrition, it is most suitable for making soup and can play a more supplementary role, so the general way of eating soft-shelled turtle is to make soup.

Basic methods of turtle soup:

Take a live turtle from the lake (about 1 kg). Take half a raw chicken (about 200g) and add a little onion, ginger and garlic slices as ingredients. Prepare 50g of clear soup, cooking wine 10g, 3g of refined salt, 2g of monosodium glutamate, 30g of peanut oil, 5g of sesame oil and 2 grains of star anise as seasoning.

Chop the head of live soft-shelled turtle, control the blood, wash it, put it in boiling water, remove the black skin, put it in boiling water for about 5 minutes, remove the hard cover, take out the five internal organs, chop off the claw tips, chop soft-shelled turtle and chicken into cubes, and soak it in boiling water. Scrape the dirt and thin skin off the hard skin.

Put peanut oil in a spoon, heat it on high fire, put onion, ginger, garlic slices and star anise in a wok, cook clear soup and cooking wine, add turtle and chicken pieces, boil to remove foam, and switch to medium heat for about 45 minutes. Boil soft-shelled turtle and chicken pieces until the soup is milky white, remove the fire and add refined salt, monosodium glutamate and monosodium glutamate.

Taste: The soup is white, yellow and delicious.

Steamed Turtle

Material: tortoise 1000g.

Ingredients: 25 grams of fresh mushrooms, 25 grams of winter bamboo shoots, 25 grams of ham and 500 grams of ribs (big ribs).

Seasoning: 2g of salt, 2g of monosodium glutamate, 5g of pepper, 5g of onion, 5g of lard (refined) and 50g of appropriate amount.

manufacturing method

1. Slaughter fresh soft-shelled turtle, blanch it in boiling water, take it out, scrape off dirt such as fluff and nail film, put it in boiling water for 3 minutes, then take it out, peel off its shell, dig out its internal organs, wash its blood (bile for later use), put it in boiling water for 2 minutes, and soak it in clear water after taking it out;

2. Wash pig bones, put them in a boiling water pot to remove blood stains, and cut them off for later use;

3. Cut the cooked ham and winter bamboo shoots into prismatic shapes;

4. Dried mushrooms are pedicled and cut into pieces;

5. pat the ginger loose and tie the onion;

6. Cut off the tortoise's paws, put them in a saucepan and put them in the tortoise's abdominal cavity. Put the big pig bone around the turtle, add the onion, ginger and salt, cover the stew pot tightly, steam it in a boiling water steamer for 2 hours until it is crisp and rotten, and take it out;

7. Put the wok on the fire, when it is 40% hot, add lard, pour the turtle soup in the stew pot into the wok, add ham, winter bamboo shoots, mushrooms, monosodium glutamate and green onions, bring to a boil, pour into the stew pot filled with turtles, remove the onions, ginger and pork bones, sprinkle with pepper and cover the lid.

How to promote online brand?

Network marketing is something that every enterprise needs to do. Only when the marketing promotion is completed can the products and services be sold smoothly. The network promotion channel is the lowest cost and the best effect among all marketing methods. The formation of sales is the ultimate goal of the enterprise and also the goal of the promotion team. Facing the fierce market competition in 2020, how can enterprises promote the network through multiple channels? The analysis of marketing consultant of Xiaoma Zhixing needs to be considered from the following aspects.

What channels are there for network promotion? How to achieve multi-channel integration and promotion?

First, understand the propaganda needs of enterprises

1), what are your products, services and life philosophy, and what are its core values and barriers?

2) What are the enterprise's vision, long-term development mission and moral standards?

3) Where is your target market, what is its portrait and what is its interest?

Second, analyze user needs.

Now, if you want to know information, you will use search engines to find information. Search engines will display some contents in important positions on the page according to keywords, promotion and marketing, so the promotion value is very high.

Analyze what keywords the target group of their own enterprise will search for to find services,

Analyze what kind of websites, applications,

Analyze the active period of the target group and so on.

Third, analyze competitors.

In-depth understanding of the online brand identity of potential competitors, the source of his content materials, where he is active, social networks or search platforms. His target audience occupation, age, hobbies, income and so on.

Fourth, make the network marketing strategy.

In recent years, with the rapid development of mobile Internet, Internet users have reached hundreds of millions, which makes most enterprises attach importance to brand network promotion. In addition to analyzing the characteristics of demanding users and competitors, refer to competitors to choose the appropriate marketing channels, choose the channels for network promotion in 2020, and formulate the enterprise's own marketing strategy. No matter which channel, it can't be copied and used, and it is formulated according to the enterprise's own situation. If you need to outsource the production of network marketing strategies and solutions, you can consult Ma Xiao Zhitu Marketing Consultants, who will tailor the network marketing strategies according to the needs of enterprises for reference.

How to do network marketing promotion?

First of all, we must understand, what is marketing promotion? If you use the vernacular, it is the marketing promotion based on the Internet. What are its main ways? There are mainly search engine optimization and marketing (that is, SEO and SEM we often say), e-commerce marketing and the popular new media marketing. Let's introduce them one by one.

1, search engine optimization and marketing

Search engine optimization marketing is the process of optimizing websites according to the rules of search engines. In fact, it is a process of optimizing keywords and ranking. The earliest national search engines, such as google, Baidu, the largest search engine in China, make your website rank high, and the top websites can get more click opportunities, and then they will get more conversions to achieve our marketing goals.

2. E-commerce marketing

In recent years, e-commerce is quite popular in China. One of the most important reasons is the increase of per capita income and the continuous improvement of China's infrastructure, especially the development of express delivery industry. If you want to do e-commerce marketing, you have to open stores on these e-commerce platforms, which involves a series of processes, such as moving in and decorating. For marketing, the development of e-commerce is actually very rapid. In JD.COM, there is a marketing platform called Beijing Zhuntong. For example, the vertical search engine (let's take JD.COM as an example) is called JD.COM Express, and there is also recommended advertising marketing (shopping contact). Of course, in addition to advertising, there are also some channels, such as

For example, find good products, leaderboards and so on. I'll also show you what its advertising background is like.

3. New media marketing

In recent years, new media has also developed in full swing. The earliest ones are Weibo and WeChat, various official WeChat accounts, distinguished people, and a series of big V's sharing on platforms such as Today, Tik Tok, Aauto Quicker, Zhihu, etc., as well as some experiences sharing in daily life. Some marketing behaviors will also occur.

Finally, that's it. I hope I can help you. If you like me, pay more attention to me!