brand introduction

Sprite is a product of Coca-Cola Company listed in 1961. At present, it is the largest lemon-flavored soft drink brand in the world. Sprite is currently sold in more than 19 countries around the world and is currently the third largest soft drink brand in the world.

past lives of Coca-Cola

Coca-Cola is one of the well-known international brands in China, and its series of products are very popular in the China market. Coca-Cola provides consumers in China with more than 15 brands and more than 5 kinds of drinks, and the daily consumption of its series products in China reaches 15 million cups. Since Coca-Cola returned to the China market in 1979, by the end of 214, it has invested more than $9 billion. At present, there are 43 factories in China with about 45, system employees, 99% of whom are local employees. Coca-Cola and its bottling plant have spared no effort to support education and public welfare undertakings, promote environmental protection and help the development of local communities in China for a long time, with a total donation of more than 27 million yuan. Coca-Cola is also the only enterprise that fully sponsors the Special Olympics, Olympic Games, Paralympic Games, World Expo, Universiade and Youth Olympic Games held in China. In 1886, Dr. JohnPemberton john pemberton from Georgia, USA, mixed carbonated water with soda water to make a dark syrup, which has the functions of refreshing, calming and relieving headaches. The beverage is Coca-Cola. At first, Coca-Cola was sold in pharmacies. The first Coca-Cola was sold for 5 cents, with an average of 9 bottles sold every day. FrankRobinson, an accountant in john pemberton, inspired the naming from two ingredients of syrup. These two ingredients are the leaves of Coca and the fruit of Kola. Robinson changed Kola's K to C for uniformity, then added a horizontal picture between the two words, and wrote the famous brand logo with Spencer style. AsaCandler Asa Candler tasted Coca-Cola and found it delicious. He immediately bought his company from john pemberton. Asa Candler is far-sighted and a genius who knows the market. Asa Candler invented coupons to attract more people to try Coca-Cola. He believes that as long as you drink Coca-Cola, you will like it. Facts have proved that his judgment is right. By 19, Coca-Cola was on sale in every state in the United States. In 1888, Asa Candler saw the market prospect of Coca-Cola, bought its shares and mastered all its production and sales rights. Candler began to sell the stock solution for making drinks to other pharmacies, and also began to advertise on billboards in railway stations and town squares. In 191, the advertising budget reached $1,. It is two American lawyers, Ban Jieming Thomas, BenjaminF.Thomas and JosephB B., who really make Coca-Cola flourish. They went to the office of Asa Candler, the boss of the Coca-Cola Company at that time, and put forward an innovative way of business cooperation, that is, the Coca-Cola Company sold them syrup, and the companies and sales points they invested in their own production mixed the syrup with water, bottled it, sold it, and produced it according to the requirements of the Coca-Cola Company with quality assurance. In 1899, they obtained the first assembly franchise for $1. The Coca-Cola Company allowed them to use the trademark of Coca-Cola to advertise. This special bottling system has since blossomed everywhere. _

brand history

the word "Sprite" is transliterated from English sprite, originally translated as a monster and an elf. The role of elf boy frequently appeared in Coca-Cola posters in the 184s and 195s. Elf boy has an urchin-like smile on his face, and there are always stars shining around him, which symbolizes his lively personality and bubbles in coke. This SpriteBoy has nothing to do with the familiar Sprite, which didn't come out until 1961. As a drink, it is painstaking to translate it into "Sprite". Snow, chill, in line with the cool taste of soda; Blue, clear and green, in line with the color of bottle packaging, not only conforms to the cognition of China consumers, but also consolidates the brand image. In summer, the name of such a drink makes you want to drink it. Such a word is more than "a word of gold"?

"Sprite", the parent company of Coca-Cola, not only has strong financial strength, but also has more than 1 years of market experience in the world and many absolute leading brands in the world beverage market. Moreover, "Sprite" beverage was launched in the American market in 1961, and it quickly grew into one of the best-selling brands in the world soda market. Today, the operating income of "Sprite" has accounted for a large proportion of the total income of Coca-Cola Company.

Coca-Cola regards "Sprite" as the main strategic brand introduced into China market, and transliterates it into "Sprite" by combining the traditional culture of China. In Chinese, it has the meaning of purity and coolness, which reminds people of a snowy snow and a pool of clear water in hot summer, and suddenly there is a sense of coolness, resulting in "irresistible temptation". "Sprite" has always pursued a world-class celebrity endorsement strategy. A Mei and Fu Mingxia, the world diving queen, have successively interpreted the brand connotation of youth and fashion. The slogan "Cool Heart, Flying Heart" has become a "ballad" for the younger generation, and its brand awareness is almost well known to all women and children. "Sprite" has become the leading brand in the lemon-flavored soda market in China.

Main ingredients

Sprite mainly includes: water, grape pulp, white sugar, food additives (carbon dioxide, citric acid, sodium citrate, sodium benzoate) and edible essence.

nutrients

energy

191KJ

2%

protein

g

%

fat

g

%

carbohydrate.

In p>21, Fu Mingxia spoke for Sprite.

In p>22, Alejandro Delfino and Elva Hsiao endorsed Sprite.

At the end of p>23, Tao Chuangyan Sprite.

In p>25, Tao Cong became a friend and endorsed Sprite.

In p>26, JJ Lin, se7en and He Jie endorsed Sprite.

In p>26 -27, Sprite was successfully named "Sprite I Show" of Oriental TV, which was a great success.

In p>27, Joker Xue endorsed Sprite.

In p>28, JJ Lin and He Jie spoke for Sprite again, and Jay Chou joined the spokesmen.

In p>28, Sprite was successfully named Jiangsu Satellite TV "Sprite Flying New Sound-Absolutely Singing &; A great teacher and a great apprentice ".

In 29, Sprite once again joined hands with Jiangsu Satellite TV to create the 29 "Sprite Flying New Sound-Absolute Singing &; A great teacher and a great apprentice ".

In p>21, Jay Chou and JJ Lin endorsed Sprite again, and Jane Zhang joined the spokespersons.

In p>211, basketball star Kobe Bryant spoke for Sprite with singers Jay Chou and JJ Lin.

In p>213, JJ Lin endorsed Sprite.

in p>215, JJ Lin and Jay Chou spoke.

in p>216, Jay Chou spoke.

in April p>218, Dilraba became the spokesperson of Sprite brand.

in p>22, Hua Chenyu became the spokesperson of Sprite brand.

In p>22, Mao Bu-bian, Liu Baixin and New Pants were the spokespersons of Sprite Cool.

Sprite China spokespersons: JJ Lin, He Jie, SE7EN,BOSS, Elva Hsiao, Angela Zhang, Wu Minxia, Jay Chou, JJ Lin, He Jie, Xue Zhiqian, Gungun, Ma Haisheng, Twins, Di Lieba and Hua Chenyu.

How to eat

The best way to drink

Cool and cool: Sprite with lemon-a kind of enjoyment beyond taste.

A match made in heaven: Sprite and mint leaves-fresh lemon flavor and refreshing mint, refreshing and refreshing.

Chilling and exciting summer: Sprite with ice cubes-the best way to relieve summer heat

Other drinking methods

"orange" means starry sky

This touch of refreshing lemon yellow in summer may become your new love. The sweetness of Minute Maid orange juice and the lively taste of Sprite are familiar and surprising. Imagine that on a summer night, all the stars fall beside you and twinkle gently.

ingredients:

1. half a cup of Minute Maid orange juice

2. half a can of Sprite

3. a proper amount of soda water

4. half a cup of ice cubes

5.1 slices of lemon

Sprite anecdote

Chinglish:

Little Sprite = 2 thsolartemble <.

Bi =blue

In Xiao Ding's "Zhu Xian", two women are called Lu Xueqi and Baguio respectively, and they are nicknamed "Sprite" by netizens

The latest activity

Winning LOL skin

On May 28th, 216, tencent games's League of Legends (LOL) and Sprite brand performed in Shanghai Hongqiao Tiandi. Sprite will not only become the chief sponsor of League of Legends league system, but also make concerted efforts in brand joint marketing and promotion, and jointly expand and deepen League of Legends tournament system in China. This time, League of Legends and Sprite have joined hands to set a new high in the cooperation scale and depth between e-sports industry and traditional FMCG industry.

On August 15th, 216, Sprite's 5th Anniversary of League of Legends-Source Project * * * version of the bottle will be officially put on sale. The three * * * versions of the bottle are produced by the players' voting in the "Heroes Together" activity, namely Yasuo, Robber and Lucian.

Win Youku membership and smart TV

From March 17th, 217 to May 15th, 217, Sprite brand, together with Youku Company and Micro Whale Company, held a surprise event. During the event, you can buy products with specified brands and specifications, scan the product QR code or participate in the lucky draw, and have the opportunity to win various Youku gold membership cards.

if you participate in the lucky draw from 18: to 23: every day during the same period, you will still have a chance to win a 4-inch W4D smart TV set of Micro Whale.

Sprite Hero Bottle jointly launched

On June 3, 217, Sprite and the glory of the king jointly held a press conference, officially announcing the cooperation between the two parties. Sprite has invested 1 billion bottles with the heroic image of the glory of the king in the market-Sprite Hero Bottle.

Launching New Year Packaging

On the eve of the Lunar New Year in p>218, Sprite launched New Year packaging. On the bottle, slogans such as "Everything is happy", "Happy New Year", "Update 666 a year" and "five blessings 233" appeared. Consumers can summon a New Year dance by scanning the words "Cool and Refresh the Year" on the bottle with Alipay.

prize-opening promotion activity

In March p>218, Sprite launched a prize-opening promotion activity, in which consumers bought the gold-covered products of Sprite promotion, and the mobile phone scanned the QR code of the bottle cap to draw a prize. Prizes include vivo mobile phone and Tencent video membership card.

Sprite new fiber+

In March 218, the new Sprite fiber+was launched, with fresh lemon flavor, cool taste, zero sugar and zero calories. A bottle of 5ml Sprite fiber+7.5g dietary fiber can provide 3% of the daily dietary fiber for adults and help maintain normal intestinal function.

Sprite "Cool Legion" packaging

In May p>218, Sprite launched a new packaging of "Cool Legion", which consists of five styles: "Leader", "Smart Star", "Muscle Man", "Cool Girl" and "Lucky Man".

219 New Year activities

On the eve of the Lunar New Year in 219, Sprite launched the New Year packaging. Consumers can participate in Sprite New Year activities and win gifts by scanning the slogan on the bottle with Alipay AR. At the same time, Sprite also launched a New Year advertisement with rapper Li Jialong, inviting everyone to be cool with the New Year.

interactive activities of pet powder on Thursday

In March, 22, Sprite officially announced a brand new spokesperson, among which Hua Chenyu was the spokesperson of Sprite, and Mao Bu, Liu Baixin and New Pants Band became the spokespersons of Sprite. After that, Guanwei issued the Third Day pet powder interactive activity on Thursday. Users only need to forward the activity with the topic and reply to their favorite songs in the comment area, and they will have the opportunity to unlock the star welfare. In addition, the spokesperson's version of the Sprite amplifier tank is also on the market. By scanning the QR code of the tank body with your mobile phone, you can uncover the mysterious song list of the spokesperson, scan the QR code of the Sprite classic tank, and see the exclusive egg video of the spokesperson.

Brand Honor

In January 22, the list of the top 5 most valuable brands in the world in 22 was released, and Sprite ranked 384th. Why do pop-top cokes now have polar bear icons?

This is a public welfare activity, which protects

polar bears

and Coca-Cola changes clothes to promote public welfare

For Coca-Cola, polar bears are more than just the embarrassing overlord of the Arctic. This lovely animal has been advertised by Coca-Cola for many times and even become one of the important reasons why it is popular all over the world.

The image of polar bear first appeared in Coca-Cola's print advertisement in France in 1922, and has appeared several times since then. Until 1993,

Coca-Cola Company

was faced with the situation that advertisements were losing their originality and falling into stale. They found CAA, a famous think tank company in new york, and with their help, they launched a series of advertisements of "AlwaysCoca-cola", including 27 advertisements with different designs and styles, which were aimed at different target consumers. One of them, "Northern Lights" (

Northern Lights

), is even mu～～ impressive: in the polar region

Iceland

, a white polar bear walked into a group of relatives, sat quietly, and seemed to be waiting for something. Suddenly, the sky was shocked by a bright aurora, and the polar bears raised the Coca-Cola bottles in their hands and drank them all at once. The polar bear in the advertisement is an animated image close to the real animal. Since then, it has become the most popular symbol of Coca-Cola.

In the next few months, these polar bears have a new task. The beverage giant cooperates with the

World Wide Fund for Nature

(WWF), hoping to help them raise millions of dollars for the polar bear protection project.

speaking of the origin of this cooperation, PioSchunker, senior vice president of integrated marketing of Coca-Cola Company, revealed that MacGillivrayFreemanFilms of the United States has been filming polar bear documentaries in the Arctic for the past few years. The company contacted Coca-Cola and asked about its cooperation intention. Since then, Coca-Cola and its creative agency Leo Burnett have started to plan specific promotion strategies. "To this end, we also terminated the ongoing TV promotion activities, so as to integrate MFF's films into our TV advertisements and spread them to the public through the Internet and other channels."