Anta's trademark is composed of the full pinyin of "Anta" plus two red arcs.

The Anta brand logo design comes from the Chinese volleyball posture when smashing the ball. "Anta" is the English name of the Chinese "Anta", which means "Mother of the Earth" in Greek. The logo's identification graphic is abstractly transformed from the letter "A" into a soaring flying posture. It shows the beautiful combination of power, speed and beauty in sports in a simple and general way. In a broad sense, it symbolizes Anta's pursuit of excellence and self-transcendence. concept.

Extended information

Anta (ANTA) brand introduction:

1. Brand name: ANTA; English name: ANTA; Headquarters location: Jinjiang, Fujian; Time of establishment : 1991; Founder: Ding Shizhong; Business scope: sports shoes, clothing and accessories; Brand slogan: Keep Moving...; Company nature: Private company

2. Brands: Anta, FILA, ANTA-NBA co-branded brands, etc.

3. ANTA Sports Goods Co., Ltd. (HKEx: 2020), referred to as ANTA Sports or ANTA, is China's leading sporting goods company, mainly engaged in Design, develop, manufacture and market ANTA-branded sporting goods, including sneakers, apparel and accessories.

IV. ANTA brand culture

1. Mission: Integrate the sports spirit of transcending oneself into everyone's life.

2. Vision: To become a world-class sporting goods company with the highest brand reputation and market share in the Chinese market, a respected company, and sustainable development.

5. Core values:

1. Brand first - We firmly believe that brand value is the benchmark for business decisions and the core that ANTA people strive to maintain.

2. Innovation and change - We are never afraid of the risk of change, anticipate a forward-looking pattern, and create customer lifetime value with innovation that changes as needed.

3. Focused and pragmatic - we adhere to the truth-seeking attitude of "precision, detail, practicality and strictness" and are committed to the continuous growth of the sports industry.

4. Integrity and gratitude - We believe in the principles of honesty, integrity and keeping promises, always be grateful and fulfill our social responsibilities.