Skyworth is Skyworth, and Skyworth’s TVs are worth buying.

The previous generation of Skyworth Group’s LOGO was changed in 2006. The meaning of Skyworth is the vast sky and unlimited value. Use right angles and bevels to match each other. The mutual complementation of sharp corners and rounded corners shows the affinity of the brand. In the current new LOGO, all letters have been changed to uppercase letters. Some of the cut-corner designs of the old LOGO can be found in the font. The overall vision looks tougher, and the curvature of the corners is also wider than before. It becomes smaller, and at the same time, the thickness of the font strokes is uniformly reduced.

By comparing the old and new fonts, we can find that the new version of the font has been adjusted to varying degrees from the old version. On the basis of improving the recognition, the more complex elements of the font itself have been reduced as much as possible. The visual language makes the whole thing more slender and returns to the English letters themselves, giving it a better visual presentation. By comparing the old and new fonts, we can find that the new version of the font has been adjusted to varying degrees from the old version.

On the basis of improving the recognition, the more complex elements of the font itself are reduced as much as possible. The new visual language makes the whole body more slender and returns to the English letters themselves, giving it a better appearance. Visual presentation, and in terms of color, the basic color system of "SKYWORTH" is composed of space gray and space blue. Stars shining in the deep and vast universe are excellent color expressions of the Skyworth brand concept.

Space gray also corresponds to the brand tone of "SKYWORTH", "purity and texture", while space blue retains the gene of the original Skyworth Group brand blue, which symbolizes the vast sky and unlimited value. It is deep, mysterious and full of attraction, corresponding to the brand tone of "fashion and imagination". The LOGO design symbolizes the brand positioning, and each letter has a unique creative concept and expression.