an excellent bathroom brand must be a distinctive brand, and its core values are continuously passed down, including consumers' emotions. The bathroom brand strategy refers to planning and implementing the brand from a global perspective by using strategic management methods, and spreading it to the audience through establishing a clear brand positioning, so that it can feel that the brand value is in direct proportion to the product grade. The lower the grade and price, the lower the brand loyalty and the greater the possibility of being replaced. It is precisely because of the pursuit of higher, better and greater value that bathroom products need to be constantly updated and extended to the high-end market. In the face of consumers who like the new and hate the old, bathroom brands should be upgraded from functional brands to image, experience and emotion.
first, the functional brands of the top ten brands of bathroom
These brands have become synonymous with brand categories. When consumers buy bathroom products, the demand for a certain brand of goods should be implemented on some specific brands. At this time, the brands that can be first remembered by consumers often become the first choice for consumption, which is the meaning of functional brands. TOTO and Kohler, as the leaders in the bathroom industry, have a large consumer group and a huge consumer market share, which makes them almost synonymous with the sales of bathroom products. Many consumers often control their final purchasing power with the influence of their brands when purchasing bathroom brand products. Of course, this will form a certain competitive goal for the bathroom enterprises that have grown up from behind.
II. Image brands of the top ten bathroom brands
As long as the bathroom cabinets are mentioned, people in the industry have to look to Sunco Bathroom. As the top ten bathroom brands most welcomed by dealers, Sunco Bathroom's future development goal is to build the first bathroom cabinet brand in China. Mr. Jia, the marketing director of Shanggao Sanitary Ware, thinks that sanitary ware enterprises should do three things: first, they should change their brands with quality, because only high-quality products and high-quality services can truly win the hearts of consumers; Second, we should change brands through channels, because brands are king and channels are Wang Zhongwang. We establish different channels, whether it's traditional dealer channels or supermarkets, home improvement companies, engineering chains and so on.
third, the experiential brands of the top ten brands of sanitary ware
Who will carry the banner of national sanitary ware enterprises? This slogan belongs to Wrigley Sanitary Ware. However, if this publicity image is not done properly, it will make consumers go to extremes when purchasing products. What should Wrigley Sanitary Ware do to expand its brand influence? Wrigley Sanitary Ware has moved towards an experiential brand route, whether from the visual consciousness or the emotional angle. Wrigley decomposes corporate culture into visual and tactile romantic experiences. Modern product design and relaxed and pleasant style create a "petty bourgeoisie gathering place". In this experiential consumption process, the consumer's form constitutes the most important factor in the brand's core value. This experience mode, which is popular in the market environment, increases the added value to more than five times.
fourth, the emotional brand of the top ten brands of bathroom
The highest level of brand function is to establish a strong emotional relationship between brands and consumers. To make consumers' choices voluntary, the highest level of a brand is not only to sell products to consumers, but also to establish an interactive way to deeply attract consumers. If a consumer has a preference for a brand and the brand brings emotion, the consumer will have brand loyalty.
being a brand requires persistence. Brand building is not a task that can be completed overnight, and even requires the unremitting efforts of several generations. Once the core value of the brand is established, we must adhere to this core concept. No matter the production, operation or communication behavior, we must start from the brand and meet the needs of brand building. On the basis of adhering to the core, the enterprise keeps developing, evolving, deepening and enriching, so that the brand can keep pace with the times.