As the saying goes, you get the same price. It's good luck to buy something good at a cheap price. Just like buying a mobile phone is cheaper than the original version, buying clothes that are out of season is cheaper than buying them in season, and buying expired food is cheaper than freshly made food.

The phrase "time is life" describes people's contemporary business wars without exaggeration. Therefore, in order to gain more time to perfect their products, many business owners often choose a more convenient form of trademark transfer when obtaining a trademark. However, because many business owners do not understand the trademark market or have insufficient budget in the early stage, they usually choose low-priced trademarks. Why do low-priced trademarks have low prices? Have you considered why?

Today, I’m going to give you a good “insider” analysis.

1. The possible types of transferred trademarks may be incomplete

The registered categories of transferred trademarks are incomplete. For example, after registering 10 small projects, only one type was applied for, which is a disabled bid. Due to the incomplete type, the price of trademark transfer is very cheap.

2. The transfer of exclusive rights to trademarks may be unstable

The "Trademark Law" requires that a registered trademark shall not be used within three years without justifiable reasons; the trademark owner may change the basic information at will but Trademarks that are not filed in time; trademarks that are suspected of malicious registration and have become common names may be cancelled.

For such a trademark, the patent rights owned by the trademark owner are unstable, and the probability of canceling the registered trademark is also high, so it will be transferred at a low price.

3. The transferred trademark may be the division and transfer of the joint trademark

As a series of trademarks owned by the trademark owner, the joint trademark has corresponding distinctiveness only when used in conjunction. However, if it is divided and transferred, its distinctiveness will disappear and the trademark effect will not be apparent.

Therefore, when the transferee accepts the transfer of a registered trademark, it does not accept the split joint trademark. The division and transfer of joint trademarks also contribute to low prices.

4. When transferring a trademark, not all of it may be transferred

The "Trademark Law" requires that during the process of trademark transfer, the trademark registrant should transfer similar trademarks registered on the same product. or an identical or similar trademark registered on similar goods.

Therefore, when the transferee transfers a registered trademark, he must pay attention to whether there is a complete transfer. If it is only a partial transfer, the price will naturally be cheaper.