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Principles of trademark classification

1. Goods Trademarks and Service Trademarks

According to the provisions of the International Classification of Goods and Services for Trademark Registration, trademarks are divided into 45 categories. Among them, categories 1-34 are commodity trademarks, and categories 35-45 are service trademarks.

Commodity trademark: refers to a mark used by producers or operators of goods to distinguish their own goods from those of others.

Service trademark: refers to a mark used by a service provider to distinguish the services it provides from those provided by others.

2. Classification according to the composition of trademarks

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Word trademarks are trademarks composed of words. The text here includes Chinese characters, letters, numbers, pinyin, etc.

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A graphic trademark is a trademark composed of graphics.

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A mark trademark refers to a trademark consisting of certain marks or symbols.

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A combination trademark is a trademark formed by combining words, graphics or symbols.

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A three-dimensional trademark refers to the product shape or the physical packaging of the product as a trademark.

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Non-image trademarks refer to applications for trademark registration based on "sound", "smell", "electronic data transmission mark", etc.

3. Classification according to the objects of trademark use

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Commodity trademarks are used on goods to distinguish different goods. It can be divided into manufacturing trademarks and sales trademarks.

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Manufacturing trademark refers to the trademark indicating the manufacturer of the goods, also known as production trademark.

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A sales trademark refers to a trademark used by an operator to represent the goods for sale, also known as a commercial trademark.

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Service trademarks refer to trademarks used by service industries such as transportation, construction, and finance to distinguish their services from those of other companies.

4. Classification according to the purpose of trademark use

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Defensive trademark refers to a trademark registrant who owns a well-known trademark who uses the trademark outside the category of goods approved for use. The same trademark is registered on different goods.

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Joint trademarks refer to a company registering several similar trademarks on the same goods, or registering several identical or similar trademarks on similar goods. .

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Guarantee trademarks, also called certification trademarks, refer to trademarks that indicate that the quality of goods has been appraised, guaranteeing or proving their quality level.

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Grade trademarks are trademarks established by the same manufacturer to distinguish goods of the same variety but different specifications and quality.

5. Trademarks of special nature

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A collective trademark is a trademark whose ownership belongs to a collective organization.

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Alternate trademarks refer to trademarks that have been registered but are not actually used but are only stored within the enterprise.

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Well-known trademarks, also known as famous trademarks, refer to trademarks that are very well-known and known to the public.