In the beverage industry, the two giants are neck and neck, occupying half of the market. These two companies are Coca-Cola and Pepsi-Cola, and their share of cakes in all kinds of beverages in the world is over 7%, as well as in China. Although Wahaha and Nongfu Spring are the richest people in China, no matter which company makes the most money, it is in the drinking water industry.

In the domestic market, a company with strong marketing ability surpassed the two international giants and became the first in the beverage industry. This company is Jiaduobao. Of course, Jiaduobao did not break diplomatic relations with GPHC in its heyday, and the products on the market are still called "Wang Lao Ji".

But now Jiaduobao is no longer the glory of the past. Since its founder Hibs gave up bail, he has not returned to the mainland for 15 years, and Li Bao's latest future elite. Now, three years later, when he takes office, he also made a goal to cherish listing in three years. What should we do now?

People who know Coca-Cola may know that Coca-Cola was originally invented as a medicine. Similarly, Wang Lao Ji herbal tea was also developed in 183 to treat diseases, but over time, it has evolved into a "low-fire" herbal tea, which is particularly popular in Guangdong and Hong Kong.

Chen Hongdao, the founder of Jiaduobao, first came into contact with Wang Laoji when he got the herbal tea formula from Wang Laoji in Hong Kong and produced and sold herbal tea in Hong Kong. However, when he planned to expand to the mainland, he found that GFC had registered Wang Laoji, and only authorized by GFC could he enter the mainland.

At that time, Wang Laoji was also an "unavailable resource" in the hands of GFC, so Chen Hongdao only spent more than 4 million yuan to get Wang Laoji's agent. GFC also did not expect that Chen Hongdao could increase the sales of Wang Laowang from 2 million yuan in 22 to nearly 2 billion yuan in 211. At that time, Wang Laoji herbal tea not only crushed Coca-Cola, but also made a lot of money for Chen Hongdao.

however, compared with the sales volume, GFC didn't even think that in the past 2 years, although the license fee also increased with the sales volume, the increase ratio was not quite correct. When the sales amount is 2 million yuan, the annual license fee is more than 4 million yuan, while when the sales amount is 2 billion yuan, the annual license fee is only more than 5 million yuan. The agreement will be signed until 22.

such a strange phenomenon, no matter who QQ toes can detect something wrong. Sure enough, behind this strange thing is that Li Yimin, vice president of Guangyao Group, accepted a bribe from Chen Hongdao. Therefore, in 25, Chen Hongdao was sentenced to life imprisonment and Chen Hongdao was arrested.

Before the final judgment, Chen Hongdao was released on bail and absconded. He has been on the run for 15 years and has not returned to Chinese mainland. Even the Jiaduobao Group donated 1 million yuan to the Sichuan earthquake-stricken area, and Chen Hongdao did not show up.

In the 15 years since its founder fled, the fate of Jiaduobao Group has been very bumpy. During this period, I experienced the authorized litigation of GFC and the debt dispute of COFCO. The domestic beverage company had to change its name to "Jiaduobao". It is reported that in 218, the company has lost hundreds of millions of dollars for three consecutive years. It was not until Li Chunlin, the current president, took over that the situation of Jiaduobao improved.

when Chen Hongdao took office, he said that Jiaduobao would be listed within three years. But before he went public, he still had to clean up Jiaduobao's mess. The most important thing was Jiaduobao's classic red can packaging and the slogan "Too much to be angry". In August 219, Jiaduobao also achieved success through appeal.

in December p>22, jiaduobao also announced that it had paid off the debt of 1.5 billion yuan of COFCO packaging, and COFCO packaging returned to the list of suppliers of jiaduobao again. At the same time, Chen Hongdao also claimed that Jiaduobao had cleared the biggest obstacle to listing.

There are also media reports focusing on Hong Kong stocks. Jiaduobao plans to list on Hong Kong stocks this year, raising more than 3 million US dollars. Although Jiaduobao responded that all information should be based on the official website, there are indications that the news of Jiaduobao's listing is not out of thin air. After all, Li Chunlin's three-year term has come.

Looking back on the bumpy development path of Jiaduobao, it is sad that if Jiaduobao could reduce its daily affairs and abide by business ethics, there might not be a trademark dispute with Wang Laoji later. It is not impossible for Jiaduobao to maintain its leading position in the domestic beverage market. It may even become another "Nongfu Spring". We can only say that Chen Hong dug a big hole for Jiaduobao and didn't go the right way.