Zhonghui Design (a professional logo design company) answered,
The logo of the Industrial and Commercial Bank of China adopts the "Chinese intuitive schema" creative idea, which evolved from traditional Chinese cultural symbols and combines Taking into account the elements of national culture and modernization, here are several main interpretations of the logo design:
1. Logo color: The main color of the ICBC logo is blue. Dark blue symbolizes authority, stability, order and profound knowledge in the traditional sense, and is very symbolic. At the same time, the increase in light blue levels makes the logo more three-dimensional and modern, reflecting ICBC’s role in leading fashionable business trends.
2. Pattern shape: The shape of the ICBC logo is a circular pattern, symbolizing perfection, unity and completion. There is a lighter blue Chinese knot pattern on the circumference. The Chinese knot symbolizes good luck, good luck in the journey, happiness like the East China Sea, longevity in the Nanshan Mountains, and everything goes well. This exquisite pattern integrates blessings from traditional culture and combines it with modern simple and bright design style, showing a new aesthetic style.
3. Letter composition: In the center of the pattern, the letters of ICBC are in smooth regular script, which is concise and clear. It not only formalized the company's name, but also left a capable and modern image.
4. Meaning: The ICBC logo represents the brand image of the bank’s professionalism and sound management. It shows its broad and profound cultural heritage in simplicity. The logo not only conveys ICBC's concept of establishing credibility based on traditional Chinese culture, but also connects with common visual elements in the international market, conveying a sense of modernity that transcends time and space.
To sum up, the logo of the Industrial and Commercial Bank of China reflects a characteristic with profound cultural heritage and combined with modern operations and market needs. The logo design is simple and powerful, and the meaning and form are highly consistent. It demonstrates that ICBC actively explores the market and has a broad vision and sufficient capabilities in exploring the market. It plays a leading role in design and even corporate development.
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The above are the answers provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). I hope it will be helpful to everyone.