1. Cross-class registered trademarks

Cross-class protection is the most direct and basic strategy for trademark protection. What is cross-category protection? This means that the trademark you want to apply for registration is directly related to the related trademarks.

let's take the catering industry as an example. Catering industry is a very complicated industry, involving food, condiments, beverages, beverages and other industries, so it is necessary to register trademarks across categories.

For example: 29 categories (meat, meat products, edible oil, eggs, pickles, preserves, etc.), 3 categories (tea, coffee, sugar, condiments, rice products, cereal products, cakes, etc.), 31 categories (fresh fruits, fresh vegetables, etc.), 32 categories (beverages, beer, etc.).

Cross-category registration of trademarks can effectively prevent the occurrence of trademark registration for the purpose of "rubbing" and prevent similar or identical trademarks from appearing in other goods or services related to the trademark of the enterprise, thus protecting the brand of the enterprise.

2. Cross-industry registration

Take the catering industry as an example. The catering industry involves many industries, such as "Internet" and "transportation", so we can consider cross-industry trademark registration, so that our trademarks in other related industries can also be protected by law.

(1) industries involving "Internet"

Now is the era of "internet plus", any industry may involve the Internet, and enterprises need to register their trademarks in the Internet industry. For example, there are 9 categories (downloadable mobile phone or computer application software, electronic equipment, etc.), 35 categories (advertising, providing business information through websites, website traffic optimization, marketing, online open market for both goods and services, etc.) and 42 categories (design, development, computer software and hardware maintenance, website construction, etc.).

(2) related to the "transportation" industry

The catering industry often involves the transportation of raw materials, semi-finished products and finished products. Therefore, when applying for trademark registration, enterprises should register trademarks across industries to protect catering services in the 39th transportation industry, such as: 3948 transportation, 3986 packaging, 3928 warehousing, 3943 frozen food cabinet leasing, 392 packaging delivery, etc.

(3) International registration

Trademark protection is regional. Where a trademark needs protection in that country or region, the applicant must register the trademark in that country or region.

if domestic enterprises want to develop abroad, they need to register their trademarks locally. For example, an enterprise wishing to develop in a state party to the Madrid Agreement can register its trademark in Madrid, and the trademark can be registered in many states and protected by many countries, with only one application.

(4) Enhance the meaning of trademarks

Article 11 of the Trademark Law stipulates that a trademark without distinctive features shall not be registered as a trademark. China adds millions of registered trademarks every year. How can we make our own trademark more important among many trademarks?

Give a good name to the trademark, check the similarity at an early stage, and use it after registration. Enterprises can invest a lot of manpower, material resources and financial resources, widely publicize trademarks in the media, improve the exposure rate of trademarks in public work and life, and enhance the significance of trademarks. Before registering a trademark, we suggest that you consult our trademark consultant of Bajie Intellectual Property Trademark Network.