The rule name is to give a name to the customized reply content of this keyword to facilitate user management.

WeChat public account name naming setting rules

Detailed steps:

Step 1: The public account name is standardized and can be set to 4-30 characters (1 Chinese characters count as 2 characters), and spaces and special symbols are not supported.

Step 2: The official account name does not need to be the same as the company/organization name, but the official account name cannot be the same as other account names.

Step 3: Personal public accounts can change their names twice within a year. Enterprises/media/governments/other organizations can have an opportunity to resubmit their names during the WeChat certification process.

Step 4: If the name cannot be used, there will be relevant prompts on the page, please pay attention to the page prompts.