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What's the difference between a banner store and a specialty store on Taobao?
Flagship stores must be their own registered brand stores, own brands or authorized brands

Flagship stores can be of the following types:

Brand flagship stores that operate a self-owned brand of goods;

a brand flagship store that operates a number of self-owned brand goods and each brand belongs to the same actual controller (only invited by Tmall);

brand flagship store opened by the owner of the store brand (service trademark) (only invited by Tmall).

the store opening entity must be the brand (trademark) owner or the enterprise holding the exclusive authorization document issued by the owner to open the Tmall brand flagship store.

there are several types of specialty stores:

operating a specialty store authorized to sell branded goods;

a specialty store that operates goods with multiple brands authorized to sell, and each brand belongs to the same actual controller (only invited by Tmall).