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Mercedes-Benz sued Sany Heavy Industry for many times, but why did they all fail?

Mercedes-Benz is recognized as a luxury car brand in the world. It has been operating for hundreds of years, and now it has reached the level known by people who drive or not. Many small brand car companies in China are imitating Mercedes-Benz, but Mercedes-Benz doesn't care because of its small scale. However, Mercedes-Benz had a dispute with Sany Group because of the Trident Star logo.

The first lawsuit was filed in 25, because the two car logos are so similar that it is difficult for many consumers to distinguish them when buying a car. As a result, the lawsuit ended in failure. At first glance, there is such a big difference between these two signs. Who will admit his mistake? It's really adding insult to injury.

The plaintiff still did not give up and filed a second appeal in the UK in 26. At that time, Sany Heavy Industry had successfully applied for the registration of foreign marks, and it is conceivable that this time it ended in failure. The persistent plaintiff filed a third lawsuit, but it still failed. The plaintiff didn't have enough evidence to prove that the defendant was suspected of plagiarism. The most important point is that these two logos are totally different. How can we talk about plagiarism?

But Mercedes-Benz wants to distinguish the logo clearly, so it wants to change its logo on its own initiative, but this is very dangerous, because the original logo has been deeply rooted in people's hearts, and if the hidden danger of replacing it is great, this idea will be abandoned. In the end, the plaintiff sued five times and all ended in failure. In fact, the difference between these two logos is still very big. Support domestic car companies and bravely stick to their own brands.