Do you still remember the rejection of Huawei’s Hongmeng trademark last month? At that time, I also wrote a special article "Huawei's Hongmeng trademark was rejected. Netizens: It's a pity to change the name. It's more affordable to buy it back!" 》 At that time, everyone had a heated discussion about whether Huawei should continue the rejection review or directly buy the existing trademark. Unexpectedly, within a few days, Huawei actually bought the Hongmeng trademark.

On June 2, Huawei Technologies Co., Ltd. will officially hold a Hongmeng product launch conference, and the Hongmeng system will be officially unveiled. As the press conference is about to be held, the ownership of the Hongmeng trademark has finally been settled.

Querying company Chacha found that the "Hongmeng" trademark with registration number 38307327 has been transferred by Huizhou Qibei Technology Co., Ltd. to Huawei Technologies Co., Ltd.

Also transferred is the "HONGMENG" trademark, which is internationally classified as website services and scientific instruments.

Big names such as Huawei will inevitably have their trademarks rejected. However, Huawei also responded quickly and within a short period of time, it Now that the trademark has been purchased, you no longer need to worry about the trademark being rejected, and you can use the Hongmeng trademark directly. We, the melon-eaters, can rest assured and wait for the official debut of the Hongmeng system.

So what are the advantages of buying a trademark compared to a registered trademark?

1

Time comparison

Registered trademark: about 12 months

And after the customer buys the trademark, he or she can use the trademark directly with the trademark use authorization certificate issued by the original applicant.

It can be seen that transferring trademarks can save time and cost. In this society where time is money and business opportunities, purchasing trademarks has an absolute time advantage for enterprises.

Two

Success rate comparison

Registered trademark: China Trademark from the official website of the State Trademark Office The website learned that the success rate of trademark registration is only about 40%. Although the official website of the State Trademark Office "China Trademark Network" has made the trademark search system public, there is still a one-month search blind period. At the same time, there is a certain similarity between trademarks, so the risk of registering a trademark is relatively high.

Transferring trademarks: The risk is very small. The transferred trademark itself is a registered trademark that has been approved by the State Trademark Office and has been recognized by the State Trademark Office, so there is no possibility that the State Trademark Office will reject the trademark due to similarity. . To transfer a trademark, both parties only need to file it with the National Trademark Office through an agency, and the transferee can obtain the trademark registration certificate and own the trademark.

It can be seen that trademark transfer greatly improves the success rate, reduces risks to a minimum, and enables companies to quickly enter the branding process.

Three

Comparison of trademark value and meaning

Registered trademark: According to the latest version published by Xinhua News Agency According to statistics, the total number of Chinese characters has exceeded 80,000, but there are only about 3,500 commonly used characters. It can be seen that there are not many meaningful phrases that can be combined into names. Basically, the better Chinese character combinations have been registered. It is very difficult for companies to apply for a trademark with a good name. Most companies settle for a compromise and register a trademark that cannot highlight the characteristics of the company itself and its products. If the company eventually encounters obstacles in brand promotion due to the relationship between the trademark name, it will seriously affect the future development of the company.

Transferred trademarks: According to statistics, there are currently about 300,000 trademarks that are idle due to the transfer of the original registrant's business or various other factors. They can generally indirectly or directly represent product characteristics and are easy to promote.

It can be seen from this that it is very difficult to register a trademark that has a certain meaning and is easy to remember. When purchasing a trademark, you can choose a trademark that is more in line with your own business and has its own business meaning.

My conclusion: Compared with registered trademarks, trademark sales can obtain trademarks more quickly. However, due to the professional nature of trademarks, ordinary users will encounter certain difficulties when buying and selling trademarks. Therefore, when handling related business, I suggest that users consult a professional agency before handling it.