Feiyue sneakers were once a local brand in China, but now this brand has been acquired by Frenchman Patrice Bastain.
After France acquired the Feiyue brand, it registered the trademark with the pinyin of Feiyue, FEIYUE. Now, Feiyue is sold in high-end sports shoe stores in Paris together with internationally renowned brands. In France, Feiyue has nearly 200 retail agents.
FEIYUE is now a French brand. After continuous innovation and improvement, it has become a trendy product in France.
Extended information
Feiyue sneakers were born in Shanghai in 1959. Its predecessor was Shanghai No. 1 Rubber Shoes Factory. The "leap" of that year, whether it is simple style design, light materials and simple LOGO, from a modern perspective, has reached the popular trend of simple design, and the almost handmade production line is the fashion concept advertised by modern people. . "Feiyue" produced 1.616 million pairs in the first year, and in 1964 it was ranked first among similar products in the country. When the factory was at its strongest, there were more than 2,000 employees working in two to three floors of workshops.